The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In July, One Kings Lane and Rejuvenation continue to lead in emails. One Kings Lane sent 61 emails, while Rejuvenation followed with 55 promotional emails.
In terms of advertising, The Citizenry holds the top position with 81 new ads created. Ruggable secures the second spot with 72 new ads, using the highest number of ad copies (32) compared to other benchmark brands.
Regarding ad strategy, both The Citizenry and Ruggable prioritized images in their ads this month. The Citizenry employed 48 images and 33 videos, while Ruggable used 55 images and 13 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.