The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Home Decor
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: One Kings Lane takes the lead in email marketing, sending 60 impactful emails with a good performance score (55.53%). Rejuvenation follows with 51 emails but needs improvement in performance (40.57%). Ruggable secures a strong position with 45 emails, maintaining both a high performance score (68.82%) and a substantial promotion rate (100%). The Citizenry and Aura Home send 29 emails each, demonstrating good performance but needing optimization in promotion strategies. Brands like Framebridge, McGee & Co, and Open Spaces, while active in emails, require improvement in both performance and promotion. Lagging behind are brands like Chairish, The Inside by Havenly, and Cold Picnic, demanding strategic adjustments for effective competition.
Email Deliverability Insights: Open Spaces maintains excellent deliverability with a perfect spam score (-4.11) and optimal email size. Aura Home has good deliverability but needs optimization in email size. The Citizenry exhibits a positive spam score but faces challenges in deliverability due to large email sizes. Nathan James secures good deliverability, but Framebridge and Rejuvenation need improvements. One Kings Lane faces challenges in both deliverability and spam scores, requiring strategic adjustments. Brands like McGee & Co, OKA, and Abigail Ahern need optimization in both deliverability and spam scores. Danish Design Store with zero advertising presence requires a strategic push to compete effectively.
Ads Performance: Ruggable dominates the advertising arena with 169 impactful ads, showcasing both diversity and volume. The Citizenry secures a strong position with 60 ads and a significant variety of copy. Framebridge, despite a lower volume, maintains a commendable advertising impact with a balanced mix. Rejuvenation and Chairish exhibit decent advertising impact but need adjustments for optimal impact. Brands like One Kings Lane, Aura Home, and McGee & Co with substantial advertising presence need optimization in both volume and diversity. Lagging behind are brands like Cold Picnic, Nathan James, and The Inside by Havenly, demanding a significant push to compete effectively in the Home Decor market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
