The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: One Kings Lane dominates the home decor industry in email marketing with the highest number of emails sent, maintaining good email scoring but needing improvements in promotions. Rejuvenation follows, showcasing a good balance but facing challenges in email scoring. The Citizenry and Ruggable perform well with robust email scoring and promotions. Abigail Ahern, The Inside by Havenly, and McGee & Co face challenges, needing improvements in both email scoring and promotions. OKA, Aura Home, and Open Spaces lag behind, requiring substantial enhancements in both aspects.
Email Deliverability Summary: Open Spaces leads in email deliverability with a good spam score and email size optimization. Aura Home, The Citizenry, and Danish Design Store also perform well in deliverability. Nathan James excels in spam score but faces challenges in email size optimization. Framebridge and Rejuvenation perform well but need improvements in email size optimization. One Kings Lane, Cold Picnic, and Ruggable face challenges, requiring enhancements in both spam score and email size optimization. Abigail Ahern, McGee & Co, OKA, and The Inside by Havenly lag behind in various aspects, needing substantial enhancements to compete effectively.
Ads Performance Summary: Ruggable leads in ads performance with the highest number of new ads, a diverse range of copies, and a balanced image-video ratio. Nathan James, Framebridge, and Chairish also perform well, showcasing a good balance of ad velocity and diverse copies. The Citizenry and Cold Picnic show promise but need enhancements in both ad velocity and diversity. Rejuvenation, Abigail Ahern, One Kings Lane, and McGee & Co face challenges, requiring improvements in both ad velocity and diversity. OKA, Danish Design Store, and Open Spaces lag behind, needing substantial enhancements to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.