The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Yoga
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The Yoga industry has seen a 36.54% surge in average weekly emails sent, averaging 14.2. Born Living Yoga takes the lead with 70 ads, showcasing an impressive diversity of assets, blending images and videos effectively. In contrast, Alo Yoga lags with zero new ads detected, missing out on a crucial avenue for customer engagement.
Email Deliverability Insights: Vuori, though strong in ads, needs improvement in email deliverability, with a spam score nudging toward 0.1. Born Living Yoga, boasting good deliverability, faces challenges with large email sizes. Lululemon exhibits an exceptional spam score but needs to optimize email sizes for broader reach.
Ads Performance: Advertising has increased by 13.1% on average, reaching 47.5. Fabletics emerges as a leader with 85 new ads and a balanced mix of images and videos. However, Beyond Yoga struggles both in email and advertising dynamics, signaling a need for a holistic marketing strategy. In social ad diversity, Yoga Strong and Prana stand out, employing a variety of visuals for effective engagement.
In summary, Fabletics dominates in advertising dynamics, while Born Living Yoga excels in email engagement. Vuori and Alo Yoga need to balance their strategies for a comprehensive approach. This executive summary provides actionable insights for the board to strategically position their brand in the competitive Yoga market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
