Yoga - March - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Yoga

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Yoga

industry, for the month of

March

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In March, Vuori, Prana, Beyond Yoga, and Alo Yoga all sent a close number of emails with 25, 22, 20, and 20, respectively.

When it comes to new ads, Lululemon was very active with 246 new ads created during this period, followed by Vuori and Beyond Yoga with 59 and 39, respectively. Lululemon also stands out in terms of unique ad copies used with 63 unique copies.

During this month, Lululemon's advertising strategy was primarily focused on using images instead of videos, with a percentage of 96% for images. Beyond Yoga and Vuori also used more images than videos in their ads, with 92% and 73% for images, respectively.

Emails sent on average

13.3

Ads published on average

40

Average Spam Score

3.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 13.3 59.09%
Recess Activewear
10

❌ Poor

58.7%

⚠️ Fair

Born Living Yoga
0

❌ Poor

0%

❌ Poor

Alo Yoga
20

✅ Good

66.3%

✅ Good

Beyond Yoga
20

✅ Good

58.6%

⚠️ Fair

Fabletics
5

❌ Poor

70.6%

✅ Good

Vuori
25

✅ Good

49.8%

❌ Poor

Yoga Strong
5

❌ Poor

61.6%

⚠️ Fair

Lululemon
16

✅ Good

72.19%

✅ Good

Prana
22

✅ Good

58.09%

⚠️ Fair

Mirror
10

❌ Poor

43.5%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -3.3 2,847.87 kb
Recess Activewear
✅ -2.95

❌ Poor

7,167.83 kb

❌ Poor

Born Living Yoga
- -
Alo Yoga
✅ -7.6

✅ Good

1,451.04 kb

✅ Good

Beyond Yoga
✅ -1.66

❌ Poor

2,071.78 kb

✅ Good

Fabletics
✅ -3.1

⚠️ Fair

496.46 kb

✅ Good

Vuori
✅ -0.3

❌ Poor

3,832.2 kb

❌ Poor

Yoga Strong
✅ -0.76

❌ Poor

1,034.4 kb

✅ Good

Lululemon
✅ -6.09

✅ Good

85.75 kb

✅ Good

Prana
✅ -2.96

❌ Poor

4,122.46 kb

❌ Poor

Mirror
✅ -2.03

❌ Poor

4,110.63 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 40.3 12.9
Recess Activewear
0

✅ Good

-
Born Living Yoga
9

✅ Good

0

✅ Good

Alo Yoga
0

✅ Good

-
Beyond Yoga
39

⚠️ Fair

8

✅ Good

Fabletics
30

✅ Good

3

✅ Good

Vuori
59

❌ Poor

17

❌ Poor

Yoga Strong
20

✅ Good

3

✅ Good

Lululemon
246

❌ Poor

44

❌ Poor

Prana
0

✅ Good

-
Mirror
0

✅ Good

-

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 152 48 23.53%
Recess Activewear
0

✅ Good

0

✅ Good

-
Born Living Yoga
8

✅ Good

1

✅ Good

11.11%
Alo Yoga
0

✅ Good

0

✅ Good

-
Beyond Yoga
36

✅ Good

3

✅ Good

7.69%
Fabletics
22

✅ Good

8

✅ Good

26.67%
Vuori
41

✅ Good

15

✅ Good

25.42%
Yoga Strong
0

✅ Good

19

✅ Good

95.0%
Lululemon
45

✅ Good

2

✅ Good

4.26%
Prana
0

✅ Good

0

✅ Good

-
Mirror
0

✅ Good

0

✅ Good

-

Ads detected over time

Browse previous benchmarks

Yoga - February - 2024

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Yoga - January - 2024

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Yoga - December - 2023

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Yoga - November - 2023

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Yoga - October - 2023

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Yoga - September - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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