The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Yoga
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Lululemon dominates the Yoga industry in email marketing, excelling in both quantity and quality. Beyond Yoga and Vuori follow, with Beyond Yoga showing strength in promotions but needing improvement in email scoring. Vuori, however, lags in promotions. Prana and Alo Yoga fall into a fair category, with Alo Yoga excelling in email scoring but struggling in promotions. Born Living Yoga, Recess Activewear, and Mirror face challenges, needing substantial improvements in both email scoring and promotions. Fabletics lags behind with no emails sent.
Email Deliverability Summary: Lululemon secures the top spot in email deliverability, displaying exceptional spam score and email size optimization. Recess Activewear performs well in deliverability despite poor email scoring and promotions. Born Living Yoga and Vuori struggle, requiring substantial enhancements in both spam score and email size optimization. Fabletics lacks data for evaluation. Alo Yoga excels in spam score but faces challenges in email size optimization.
Ads Performance Summary: Beyond Yoga leads in ads performance, showcasing high ad velocity and a diverse range of copies. Fabletics and Lululemon also perform well, displaying a good balance of ad velocity and unique copies. Vuori and Born Living Yoga show promise but need improvements in both ad velocity and diversity. Prana, Recess Activewear, and Yoga Strong face challenges, requiring enhancements in both ad velocity and diversity.
In conclusion, Lululemon dominates in both email marketing and deliverability, securing a strong position in the Yoga industry. Beyond Yoga leads in ads performance, closely followed by Fabletics and Lululemon. Vuori and Born Living Yoga show promise but need improvements, while Prana, Recess Activewear, Yoga Strong, Alo Yoga, and Mirror lag behind in various aspects, requiring substantial enhancements to compete effectively.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
