The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Bags
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Mansur Gavriel remained at the top of the list with 22 emails sent, followed by Rebecca Minkoff with 20 emails sent during the same period.
Lo & Sons emerged as the top brand in terms of new ads created with a whopping 90 new ads in April, featuring 44 ad copies. Cotopaxi, Peak Design, and Baboon To The Moon created 60 new ads each during the same period.
Lo & Sons, Peak Design, and Baboon To The Moon seem to be focusing more on videos in their ad strategy, while Cotopaxi used a relatively higher number of images than videos in its new ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
