The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During March, Mansur Gavriel, Baboon To The Moon, and STATE Bags sent almost a similar number of emails with 21, 19, and 18 emails, respectively. Baboon To The Moon and STATE Bags have a good spam score compared to the average of all brands, unlike Mansur Gavriel, which has a poor spam score.
STATE Bags launched 49 new ads, followed by Lo & Sons with 40 new ads, which used the highest number of unique ad copies in their ads during this period.
In terms of media used in the ads this month, STATE Bags used 65% of images, and the rest were videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.