Bags - June - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Bags

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Bags

industry, for the month of

June

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

During June, Rebecca Minkoff secured the top position in emails with a total of 26 promotional emails sent, closely followed by Cotopaxi with 23 emails.

In terms of advertising, STATE Bags maintained its position as the leader with 99 new ads and the highest number of unique ad copies used this month (35). Stoney Clover Lane, in the second position with 85 new ads created.

In terms of media usage in ads this month, both STATE Bags and Stoney Clover Lane prioritized images over videos. STATE Bags utilized 72 images and 27 videos, while Stoney Clover Lane used 48 images and 36 videos.

Emails sent on average

13.7

Ads published on average

40

Average Spam Score

0.7

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 13.73 54.49%
Baggu
8

❌ Poor

54.5%

⚠️ Fair

Baboon To The Moon
16

✅ Good

57.0%

⚠️ Fair

Paravel
16

✅ Good

57.13%

⚠️ Fair

Rebecca Minkoff
25

✅ Good

64.4%

✅ Good

Peak Design
3

❌ Poor

51.67%

⚠️ Fair

Senreve
19

✅ Good

65.26%

✅ Good

Métier
10

❌ Poor

69.9%

✅ Good

Strathberry
11

❌ Poor

37.91%

❌ Poor

Valextra
6

❌ Poor

38.17%

❌ Poor

Lo & Sons
13

⚠️ Fair

54.54%

⚠️ Fair

Carl Friedrik
3

❌ Poor

85.0%

✅ Good

Mansur Gavriel
21

✅ Good

41.29%

❌ Poor

STATE Bags
13

⚠️ Fair

54.46%

⚠️ Fair

Cotopaxi
22

✅ Good

43.77%

❌ Poor

Stoney Clover Lane
20

✅ Good

55.55%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -0.68 3,310.67 kb
Baggu
✅ -1.21

✅ Good

7,786.72 kb

❌ Poor

Baboon To The Moon
✅ -1.5

✅ Good

1,195.64 kb

✅ Good

Paravel
✅ -1.73

✅ Good

4,215.23 kb

❌ Poor

Rebecca Minkoff
✅ -1.75

✅ Good

509.92 kb

✅ Good

Peak Design
✅ -1.77

✅ Good

5,765.32 kb

❌ Poor

Senreve
✅ -3.13

✅ Good

1,620.55 kb

✅ Good

Métier
✅ -2.94

✅ Good

1,704.24 kb

✅ Good

Strathberry
✅ -1.48

✅ Good

5,134.29 kb

❌ Poor

Valextra
✅ -0.1

❌ Poor

6,975.69 kb

❌ Poor

Lo & Sons
✅ -1.53

✅ Good

3,076.82 kb

⚠️ Fair

Carl Friedrik
✅ -3.43

✅ Good

361.32 kb

✅ Good

Mansur Gavriel
⚠️ 8.37

❌ Poor

2,318.65 kb

✅ Good

STATE Bags
✅ -2.52

✅ Good

7,544.59 kb

❌ Poor

Cotopaxi
✅ 0.0

❌ Poor

3,968.26 kb

❌ Poor

Stoney Clover Lane
✅ -1.23

✅ Good

4,088.3 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 39.73 17.2
Baggu
10

✅ Good

2

✅ Good

Baboon To The Moon
1

✅ Good

1

✅ Good

Paravel
44

❌ Poor

18

⚠️ Fair

Rebecca Minkoff
30

✅ Good

3

✅ Good

Peak Design
38

⚠️ Fair

14

✅ Good

Senreve
27

✅ Good

18

⚠️ Fair

Métier
53

❌ Poor

8

✅ Good

Strathberry
67

❌ Poor

11

✅ Good

Valextra
24

✅ Good

9

✅ Good

Lo & Sons
49

❌ Poor

23

❌ Poor

Carl Friedrik
1

✅ Good

1

✅ Good

Mansur Gavriel
66

❌ Poor

5

✅ Good

STATE Bags
79

❌ Poor

23

❌ Poor

Cotopaxi
21

✅ Good

8

✅ Good

Stoney Clover Lane
86

❌ Poor

2

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 387 200 33.56%
Baggu
0

✅ Good

10

✅ Good

100.0%
Baboon To The Moon
0

✅ Good

1

✅ Good

100.0%
Paravel
29

✅ Good

15

✅ Good

34.09%
Rebecca Minkoff
26

✅ Good

4

✅ Good

13.33%
Peak Design
21

✅ Good

17

✅ Good

44.74%
Senreve
4

✅ Good

22

✅ Good

81.48%
Métier
53

✅ Good

0

✅ Good

0.0%
Strathberry
24

✅ Good

43

✅ Good

64.18%
Valextra
22

✅ Good

2

✅ Good

8.33%
Lo & Sons
22

✅ Good

24

✅ Good

48.98%
Carl Friedrik
1

✅ Good

0

✅ Good

0.0%
Mansur Gavriel
65

✅ Good

1

✅ Good

1.52%
STATE Bags
56

✅ Good

23

✅ Good

29.11%
Cotopaxi
16

✅ Good

1

✅ Good

4.76%
Stoney Clover Lane
48

✅ Good

37

✅ Good

43.02%

Ads detected over time

Browse previous benchmarks

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Bags - September - 2023

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Bags - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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