The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Rebecca Minkoff leads the bags industry in email marketing with a good email score and a high promotion percentage. Senreve also performs well with a good email score but needs to reduce its promotion percentage. Brands like Strathberry and Baggu lag behind in email marketing.
Email Deliverability Summary: Baggu excels in email deliverability with a very good spam score and optimized email size. Baboon To The Moon and Paravel also perform well in email deliverability. Brands like Cotopaxi and Stoney Clover Lane need to improve their email deliverability.
Ads Performance Summary: Métier leads in advertising within the bags industry with the highest number of new ads detected and good unique copy performance. Mansur Gavriel also performs well in advertising. However, brands like Rebecca Minkoff and Paravel have minimal advertising presence.
In summary, Rebecca Minkoff excels in email marketing, Baggu leads in email deliverability, and Métier dominates in advertising within the bags industry. However, some brands like Strathberry and Cotopaxi need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.