Bags - May - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Bags

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Bags

industry, for the month of

May

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

During the month of May, Stoney Clover Lane, Cotopaxi, and Senreve shine as the leading brands in email marketing, each sending a total of 24 emails to their subscribers.

Shifting our focus to advertising, STATE Bags takes the lead with 78 new ads created. Not far behind is Strathberry, with 64 new ads.

When it comes to ad strategy, STATE Bags places a strong emphasis on images, incorporating a total of 62 images alongside 16 engaging videos throughout May. On the other hand, Strathberry takes a balanced approach incorporating 34 images and 30 videos.

Emails sent on average

14.2

Ads published on average

34

Average Spam Score

0.6

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 14.2 53.08%
Baggu
5

❌ Poor

51.2%

⚠️ Fair

Baboon To The Moon
19

✅ Good

58.05%

⚠️ Fair

Paravel
16

✅ Good

57.69%

⚠️ Fair

Rebecca Minkoff
17

✅ Good

52.59%

⚠️ Fair

Peak Design
4

❌ Poor

46.5%

❌ Poor

Senreve
24

✅ Good

59.79%

✅ Good

Métier
10

❌ Poor

58.4%

✅ Good

Strathberry
13

⚠️ Fair

37.85%

❌ Poor

Valextra
4

❌ Poor

51.75%

⚠️ Fair

Lo & Sons
13

⚠️ Fair

54.62%

⚠️ Fair

Carl Friedrik
6

❌ Poor

79.83%

✅ Good

Mansur Gavriel
20

✅ Good

46.6%

❌ Poor

STATE Bags
14

⚠️ Fair

53.71%

⚠️ Fair

Cotopaxi
24

✅ Good

42.83%

❌ Poor

Stoney Clover Lane
24

✅ Good

55.21%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -0.59 3,456.55 kb
Baggu
✅ -0.4

❌ Poor

7,593.55 kb

❌ Poor

Baboon To The Moon
✅ -1.67

✅ Good

1,651.87 kb

✅ Good

Paravel
✅ -1.8

✅ Good

2,774.59 kb

✅ Good

Rebecca Minkoff
✅ -0.3

❌ Poor

1,091.33 kb

✅ Good

Peak Design
✅ -1.35

✅ Good

6,642.36 kb

❌ Poor

Senreve
✅ -1.98

✅ Good

1,377.24 kb

✅ Good

Métier
✅ -2.73

✅ Good

2,260.83 kb

✅ Good

Strathberry
🟧 0.48

❌ Poor

5,909.09 kb

❌ Poor

Valextra
✅ -1.77

✅ Good

4,041.22 kb

❌ Poor

Lo & Sons
✅ -2.35

✅ Good

1,939.76 kb

✅ Good

Carl Friedrik
✅ -3.43

✅ Good

390.92 kb

✅ Good

Mansur Gavriel
⚠️ 7.73

❌ Poor

1,773.64 kb

✅ Good

STATE Bags
✅ -1.79

✅ Good

9,671.56 kb

❌ Poor

Cotopaxi
- 4,252.85 kb

❌ Poor

Stoney Clover Lane
✅ -1.92

✅ Good

5,342.78 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 33.93 16.47
Baggu
7

✅ Good

4

✅ Good

Baboon To The Moon
3

✅ Good

1

✅ Good

Paravel
24

✅ Good

11

✅ Good

Rebecca Minkoff
8

✅ Good

6

✅ Good

Peak Design
61

❌ Poor

22

❌ Poor

Senreve
24

✅ Good

7

✅ Good

Métier
33

⚠️ Fair

15

⚠️ Fair

Strathberry
64

❌ Poor

10

✅ Good

Valextra
18

✅ Good

5

✅ Good

Lo & Sons
42

❌ Poor

21

❌ Poor

Carl Friedrik
15

✅ Good

3

✅ Good

Mansur Gavriel
35

⚠️ Fair

8

✅ Good

STATE Bags
78

❌ Poor

6

✅ Good

Cotopaxi
52

❌ Poor

24

❌ Poor

Stoney Clover Lane
45

❌ Poor

9

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 317 177 34.77%
Baggu
1

✅ Good

6

✅ Good

85.71%
Baboon To The Moon
0

✅ Good

1

✅ Good

33.33%
Paravel
10

✅ Good

14

✅ Good

58.33%
Rebecca Minkoff
4

✅ Good

4

✅ Good

50.0%
Peak Design
37

✅ Good

24

✅ Good

39.34%
Senreve
5

✅ Good

19

✅ Good

79.17%
Métier
33

✅ Good

0

✅ Good

0.0%
Strathberry
34

✅ Good

30

✅ Good

46.88%
Valextra
18

✅ Good

0

✅ Good

0.0%
Lo & Sons
14

✅ Good

18

✅ Good

42.86%
Carl Friedrik
9

✅ Good

6

✅ Good

40.0%
Mansur Gavriel
30

✅ Good

5

✅ Good

14.29%
STATE Bags
62

✅ Good

16

✅ Good

20.51%
Cotopaxi
28

✅ Good

21

✅ Good

40.38%
Stoney Clover Lane
32

✅ Good

13

✅ Good

28.89%

Ads detected over time

Browse previous benchmarks

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Bags - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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