Dogs - June - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Dogs

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Dogs

industry, for the month of

June

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In June, Dope Dog takes again the lead in emails with a total of 22 emails sent, closely followed by Reggie with 16 emails.

Shifting to new ads created, The Farmer's Dog secures the first position with 76 new ads, while Bark Box comes in second with 68 new ads. Both brands utilized the highest number of ad copies in their new ads, with a total of 36 unique ad copies.

When it comes to ad media, both The Farmer's Dog and Bark Box prioritize videos over images in their new ads this month. The Farmer's Dog employed 43 videos and 28 images, while Bark Box used only 65 videos.

Emails sent on average

6.5

Ads published on average

29

Average Spam Score

2.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 6.47 62.37%
Dope Dog
22

✅ Good

60.91%

⚠️ Fair

Jinx
3

❌ Poor

60.67%

⚠️ Fair

Good Trouble Pets
3

❌ Poor

57.33%

⚠️ Fair

Dogdrop
0

❌ Poor

0%

❌ Poor

Front Of The Pack
0

❌ Poor

0%

❌ Poor

Maev
1

❌ Poor

53.0%

❌ Poor

Dandy
7

⚠️ Fair

48.71%

❌ Poor

Native Pet
3

❌ Poor

43.0%

❌ Poor

The Foggy Dog
10

✅ Good

60.5%

⚠️ Fair

The Farmer's Dog
0

❌ Poor

0%

❌ Poor

Dog is Human
10

✅ Good

74.2%

✅ Good

Furbo Dog Camera
1

❌ Poor

85.0%

✅ Good

Reggie
16

✅ Good

68.13%

⚠️ Fair

Bark Box
13

✅ Good

58.92%

⚠️ Fair

Just Food For Dogs
8

✅ Good

68.13%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.29 2,600.72 kb
Dope Dog
✅ -2.06

⚠️ Fair

4,606.65 kb

❌ Poor

Jinx
✅ -2.93

✅ Good

3,800.04 kb

❌ Poor

Good Trouble Pets
✅ -1.77

❌ Poor

1,156.41 kb

✅ Good

Dogdrop
- -
Front Of The Pack
- -
Maev
✅ 0.0

❌ Poor

5,605.49 kb

❌ Poor

Dandy
✅ -2.03

❌ Poor

3,954.16 kb

❌ Poor

Native Pet
🟧 1.97

❌ Poor

1,568.07 kb

✅ Good

The Foggy Dog
✅ -2.36

⚠️ Fair

3,844.69 kb

❌ Poor

The Farmer's Dog
- -
Dog is Human
✅ -2.5

⚠️ Fair

536.96 kb

✅ Good

Furbo Dog Camera
✅ -5.8

✅ Good

1,299.03 kb

✅ Good

Reggie
✅ -1.85

❌ Poor

1,202.3 kb

✅ Good

Bark Box
✅ -3.02

✅ Good

1,896.86 kb

✅ Good

Just Food For Dogs
✅ -3.85

✅ Good

1,131.69 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 28.53 12.4
Dope Dog
0

✅ Good

-
Jinx
14

✅ Good

7

✅ Good

Good Trouble Pets
18

✅ Good

10

✅ Good

Dogdrop
5

✅ Good

0

✅ Good

Front Of The Pack
30

⚠️ Fair

4

✅ Good

Maev
6

✅ Good

2

✅ Good

Dandy
0

✅ Good

-
Native Pet
1

✅ Good

1

✅ Good

The Foggy Dog
50

❌ Poor

10

✅ Good

The Farmer's Dog
76

❌ Poor

16

❌ Poor

Dog is Human
25

✅ Good

3

✅ Good

Furbo Dog Camera
65

❌ Poor

29

❌ Poor

Reggie
64

❌ Poor

0

✅ Good

Bark Box
39

❌ Poor

19

❌ Poor

Just Food For Dogs
35

❌ Poor

10

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 157 251 58.64%
Dope Dog
0

✅ Good

0

✅ Good

-
Jinx
7

✅ Good

7

✅ Good

50.0%
Good Trouble Pets
10

✅ Good

8

✅ Good

44.44%
Dogdrop
0

✅ Good

3

✅ Good

60.0%
Front Of The Pack
4

✅ Good

24

✅ Good

80.0%
Maev
0

✅ Good

6

✅ Good

100.0%
Dandy
0

✅ Good

0

✅ Good

-
Native Pet
0

✅ Good

1

✅ Good

100.0%
The Foggy Dog
39

✅ Good

9

✅ Good

18.0%
The Farmer's Dog
28

✅ Good

43

✅ Good

56.58%
Dog is Human
0

✅ Good

25

✅ Good

100.0%
Furbo Dog Camera
17

✅ Good

41

✅ Good

63.08%
Reggie
0

✅ Good

64

✅ Good

100.0%
Bark Box
29

✅ Good

8

✅ Good

20.51%
Just Food For Dogs
23

✅ Good

12

✅ Good

34.29%

Ads detected over time

Browse previous benchmarks

Dogs - January - 2024

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Dogs - December - 2023

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Dogs - November - 2023

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Dogs - October - 2023

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Dogs - September - 2023

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Dogs - August - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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