Dogs - July - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Dogs

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Dogs

industry, for the month of

July

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In July, Dope Dog took the lead again in emails with 22 emails, closely followed by Bark Box with 20 emails.

When it comes to advertising, Furbo Dog Camera secured the top position with 91 new ads created, featuring the highest number of ad copies (53) this month. Bark Box, on the other hand, comes in the second position with 63 new ads.

In terms of ad strategy, Furbo Dog Camera prioritized the use of videos (56) over images (30), whereas Bark Box leaned more towards images (54) than videos (3).

Emails sent on average

8.4

Ads published on average

26

Average Spam Score

1.7

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 8.4 62.07%
Dope Dog
22

✅ Good

60.09%

⚠️ Fair

Jinx
4

❌ Poor

57.0%

⚠️ Fair

Good Trouble Pets
5

❌ Poor

52.8%

❌ Poor

Dogdrop
0

❌ Poor

0%

❌ Poor

Front Of The Pack
0

❌ Poor

0%

❌ Poor

Maev
0

❌ Poor

0%

❌ Poor

Dandy
3

❌ Poor

54.33%

❌ Poor

Native Pet
13

✅ Good

53.15%

❌ Poor

The Foggy Dog
9

⚠️ Fair

60.44%

⚠️ Fair

The Farmer's Dog
3

❌ Poor

52.33%

❌ Poor

Dog is Human
14

✅ Good

75.71%

✅ Good

Furbo Dog Camera
8

⚠️ Fair

77.75%

✅ Good

Reggie
15

✅ Good

71.33%

✅ Good

Bark Box
20

✅ Good

56.9%

⚠️ Fair

Just Food For Dogs
10

✅ Good

56.2%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -1.69 2,649.04 kb
Dope Dog
✅ -1.85

⚠️ Fair

3,887.31 kb

❌ Poor

Jinx
🟧 0.65

❌ Poor

3,369.2 kb

❌ Poor

Good Trouble Pets
✅ -2.38

✅ Good

3,720.0 kb

❌ Poor

Dogdrop
- -
Front Of The Pack
- -
Maev
- -
Dandy
✅ -0.87

❌ Poor

4,275.48 kb

❌ Poor

Native Pet
🟧 0.98

❌ Poor

2,890.11 kb

⚠️ Fair

The Foggy Dog
✅ -2.82

✅ Good

3,365.56 kb

❌ Poor

The Farmer's Dog
- 1,085.96 kb

✅ Good

Dog is Human
✅ -1.07

❌ Poor

582.67 kb

✅ Good

Furbo Dog Camera
✅ -2.7

✅ Good

5,351.94 kb

❌ Poor

Reggie
✅ -1.7

⚠️ Fair

1,031.41 kb

✅ Good

Bark Box
✅ -2.48

✅ Good

1,728.64 kb

✅ Good

Just Food For Dogs
✅ -3.1

✅ Good

3,121.92 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 26.0 11.13
Dope Dog
0

✅ Good

-
Jinx
47

❌ Poor

11

⚠️ Fair

Good Trouble Pets
9

✅ Good

9

✅ Good

Dogdrop
4

✅ Good

0

✅ Good

Front Of The Pack
2

✅ Good

2

✅ Good

Maev
15

✅ Good

2

✅ Good

Dandy
0

✅ Good

-
Native Pet
14

✅ Good

6

✅ Good

The Foggy Dog
31

❌ Poor

8

✅ Good

The Farmer's Dog
10

✅ Good

8

✅ Good

Dog is Human
38

❌ Poor

4

✅ Good

Furbo Dog Camera
91

❌ Poor

29

❌ Poor

Reggie
4

✅ Good

0

✅ Good

Bark Box
63

❌ Poor

9

✅ Good

Just Food For Dogs
62

❌ Poor

3

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 176 192 49.23%
Dope Dog
0

✅ Good

0

✅ Good

-
Jinx
5

✅ Good

42

✅ Good

89.36%
Good Trouble Pets
6

✅ Good

3

✅ Good

33.33%
Dogdrop
0

✅ Good

0

✅ Good

0.0%
Front Of The Pack
0

✅ Good

2

✅ Good

100.0%
Maev
4

✅ Good

11

✅ Good

73.33%
Dandy
0

✅ Good

0

✅ Good

-
Native Pet
4

✅ Good

10

✅ Good

71.43%
The Foggy Dog
18

✅ Good

9

✅ Good

29.03%
The Farmer's Dog
7

✅ Good

2

✅ Good

20.0%
Dog is Human
1

✅ Good

37

✅ Good

97.37%
Furbo Dog Camera
30

✅ Good

56

✅ Good

61.54%
Reggie
0

✅ Good

4

✅ Good

100.0%
Bark Box
54

✅ Good

3

✅ Good

4.76%
Just Food For Dogs
47

✅ Good

13

✅ Good

20.97%

Ads detected over time

Browse previous benchmarks

Dogs - January - 2024

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Dogs - December - 2023

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Dogs - November - 2023

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Dogs - October - 2023

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Dogs - September - 2023

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Dogs - August - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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