The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Over the last month, the Dog industry saw a 55.02% increase in average emails sent, reaching 11.27 per brand. Bark Box leads with an impressive 38 emails, showcasing robust marketing outreach. Dope Dog, Just Food For Dogs, and Native Pet also perform well, demonstrating a good balance of frequency and engagement. However, Just Food For Dogs needs improvement in email scoring to maintain its competitive edge. Brands like Reggie and The Farmer's Dog lag in both promotions and scoring, indicating areas for strategic enhancement.
Email Deliverability Insights: Average spam scores across the industry improved by 22.67%, with an average of -1.74. Dope Dog excels with a substantial score improvement, while Furbo Dog Camera impresses with the smallest email size, enhancing both deliverability and user experience. In contrast, The Foggy Dog faces challenges with a large email size, potentially impacting deliverability. Executives should focus on refining email size and maintaining optimal spam scores to ensure reliable communication.
Ads Performance: In the advertising arena, diversity is key. Bark Box and Dog is Human lead with 67 and 97 ads, respectively, showcasing both volume and creativity. The Foggy Dog, though strong in images, lacks video diversity. Front Of The Pack and Dogdrop struggle with limited advertising presence. A strategic recommendation is to diversify advertising content, especially through videos, to maintain a fresh and engaging brand image in the competitive Dog industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
