Dogs - May - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Dogs

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Dogs

industry, for the month of

May

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In May, Dope Dog and Dog is Human maintained their positions from April in terms of emails sent. Dope Dog took the lead with 23 emails, followed by Dog is Human with 18 emails. In the advertising realm, Bark Box emerged as the top brand, creating a total of 69 new ads and utilizing the highest number of ad copies with a total of 33 ad copies. Furbo Dog Camera, which held the lead in April, closely followed with 47 new ads. When it comes to their ad strategies, Bark Box prioritizes images with 51 images and 15 videos, while Furbo Dog Camera favors videos with 26 videos and 15 images.

Emails sent on average

7.0

Ads published on average

2

Average Spam Score

1.9

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 7.0 63.77%
Dope Dog
23

✅ Good

61.13%

⚠️ Fair

Jinx
7

⚠️ Fair

51.14%

❌ Poor

Good Trouble Pets
3

❌ Poor

52.33%

❌ Poor

Dogdrop
6

❌ Poor

65.0%

⚠️ Fair

Front Of The Pack
2

❌ Poor

35.0%

❌ Poor

Maev
1

❌ Poor

65.0%

⚠️ Fair

Dandy
9

✅ Good

56.89%

❌ Poor

Native Pet
6

❌ Poor

64.67%

⚠️ Fair

The Foggy Dog
9

✅ Good

60.89%

⚠️ Fair

The Farmer's Dog
0

❌ Poor

0%

❌ Poor

Dog is Human
18

✅ Good

79.61%

✅ Good

Furbo Dog Camera
2

❌ Poor

66.0%

⚠️ Fair

Reggie
14

✅ Good

64.79%

⚠️ Fair

Bark Box
0

❌ Poor

0%

❌ Poor

Just Food For Dogs
5

❌ Poor

66.0%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.02 2,532.1 kb
Dope Dog
✅ -2.14

⚠️ Fair

3,696.86 kb

❌ Poor

Jinx
✅ -0.46

❌ Poor

3,704.28 kb

❌ Poor

Good Trouble Pets
✅ -3.43

✅ Good

1,946.72 kb

✅ Good

Dogdrop
✅ -2.77

✅ Good

1,277.45 kb

✅ Good

Front Of The Pack
✅ -0.1

❌ Poor

6,073.19 kb

❌ Poor

Maev
✅ -5.0

✅ Good

7,937.05 kb

❌ Poor

Dandy
✅ -3.22

✅ Good

4,543.15 kb

❌ Poor

Native Pet
✅ -0.7

❌ Poor

1,286.38 kb

✅ Good

The Foggy Dog
✅ -2.87

✅ Good

3,072.79 kb

❌ Poor

The Farmer's Dog
- -
Dog is Human
✅ -2.02

⚠️ Fair

565.94 kb

✅ Good

Furbo Dog Camera
✅ -0.4

❌ Poor

5,853.95 kb

❌ Poor

Reggie
✅ -0.79

❌ Poor

974.07 kb

✅ Good

Bark Box
- -
Just Food For Dogs
✅ -4.1

✅ Good

1,906.16 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 21.93 9.8
Dope Dog
0

✅ Good

-
Jinx
23

⚠️ Fair

17

❌ Poor

Good Trouble Pets
3

✅ Good

3

✅ Good

Dogdrop
0

✅ Good

-
Front Of The Pack
25

❌ Poor

5

✅ Good

Maev
5

✅ Good

1

✅ Good

Dandy
0

✅ Good

-
Native Pet
4

✅ Good

4

✅ Good

The Foggy Dog
0

✅ Good

-
The Farmer's Dog
42

❌ Poor

14

❌ Poor

Dog is Human
33

❌ Poor

3

✅ Good

Furbo Dog Camera
47

❌ Poor

13

❌ Poor

Reggie
35

❌ Poor

1

✅ Good

Bark Box
69

❌ Poor

12

❌ Poor

Just Food For Dogs
43

❌ Poor

8

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 118 199 60.49%
Dope Dog
0

✅ Good

0

✅ Good

-
Jinx
9

✅ Good

14

✅ Good

60.87%
Good Trouble Pets
1

✅ Good

2

✅ Good

66.67%
Dogdrop
0

✅ Good

0

✅ Good

-
Front Of The Pack
0

✅ Good

23

✅ Good

92.0%
Maev
0

✅ Good

5

✅ Good

100.0%
Dandy
0

✅ Good

0

✅ Good

-
Native Pet
0

✅ Good

4

✅ Good

100.0%
The Foggy Dog
0

✅ Good

0

✅ Good

-
The Farmer's Dog
10

✅ Good

32

✅ Good

76.19%
Dog is Human
0

✅ Good

33

✅ Good

100.0%
Furbo Dog Camera
15

✅ Good

26

✅ Good

55.32%
Reggie
0

✅ Good

35

✅ Good

100.0%
Bark Box
51

✅ Good

15

✅ Good

21.74%
Just Food For Dogs
32

✅ Good

10

✅ Good

23.26%

Ads detected over time

Browse previous benchmarks

Dogs - January - 2024

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Dogs - December - 2023

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Dogs - November - 2023

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Dogs - October - 2023

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Dogs - September - 2023

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Dogs - August - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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