Dogs - September - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Dogs

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Dogs

industry, for the month of

September

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Summary: Dog is Human is the leader in the Dogs industry for email marketing. It sends a good number of emails with high email scoring and very few promotions. Dope Dog and Dogdrop also perform well in email marketing with good email scores and reasonable promotion rates. Brands like Just Food For Dogs and Maev need to improve their email marketing strategies.

Email Deliverability Summary: Dope Dog leads in email deliverability with an excellent spam score and optimized email size. Jinx and Good Trouble Pets also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.

Ads Performance Summary: Bark Box excels in advertising with the highest number of new ads detected and good unique copy performance. Furbo Dog Camera and The Farmer's Dog also perform well in advertising. Brands like Reggie and Dandy need to focus more on their advertising efforts.

In summary, Dog is Human leads in email marketing, while Dope Dog excels in email deliverability. Bark Box dominates advertising, with Furbo Dog Camera and The Farmer's Dog also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.

Emails sent on average

6.8

Ads published on average

22

Average Spam Score

1.8

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 6.8 61.71%
Dope Dog
15

✅ Good

68.0%

✅ Good

Jinx
4

❌ Poor

60.75%

⚠️ Fair

Good Trouble Pets
4

❌ Poor

48.0%

❌ Poor

Dogdrop
8

✅ Good

69.13%

✅ Good

Front Of The Pack
0

❌ Poor

0%

❌ Poor

Maev
2

❌ Poor

47.5%

❌ Poor

Dandy
0

❌ Poor

0%

❌ Poor

Native Pet
11

✅ Good

53.09%

❌ Poor

The Foggy Dog
10

✅ Good

60.1%

⚠️ Fair

The Farmer's Dog
4

❌ Poor

52.5%

❌ Poor

Dog is Human
16

✅ Good

78.0%

✅ Good

Furbo Dog Camera
1

❌ Poor

71.0%

✅ Good

Reggie
7

⚠️ Fair

64.43%

⚠️ Fair

Bark Box
19

✅ Good

51.05%

❌ Poor

Just Food For Dogs
1

❌ Poor

56.0%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -1.75 2,489.99 kb
Dope Dog
✅ -3.07

✅ Good

2,698.33 kb

⚠️ Fair

Jinx
✅ -1.48

❌ Poor

1,904.81 kb

✅ Good

Good Trouble Pets
✅ -1.65

⚠️ Fair

1,982.17 kb

✅ Good

Dogdrop
✅ -2.5

✅ Good

416.87 kb

✅ Good

Front Of The Pack
- -
Maev
🟧 0.65

❌ Poor

4,207.48 kb

❌ Poor

Dandy
- -
Native Pet
🟧 0.07

❌ Poor

7,947.15 kb

❌ Poor

The Foggy Dog
✅ -1.27

❌ Poor

4,654.74 kb

❌ Poor

The Farmer's Dog
- 808.77 kb

✅ Good

Dog is Human
✅ -2.34

✅ Good

668.91 kb

✅ Good

Furbo Dog Camera
✅ -5.8

✅ Good

5,394.85 kb

❌ Poor

Reggie
✅ -1.07

❌ Poor

1,220.43 kb

✅ Good

Bark Box
✅ -1.76

⚠️ Fair

1,217.48 kb

✅ Good

Just Food For Dogs
✅ -0.1

❌ Poor

1,232.38 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 21.73 10.4
Dope Dog
0

✅ Good

-
Jinx
16

✅ Good

10

⚠️ Fair

Good Trouble Pets
25

❌ Poor

6

✅ Good

Dogdrop
3

✅ Good

1

✅ Good

Front Of The Pack
19

✅ Good

1

✅ Good

Maev
8

✅ Good

2

✅ Good

Dandy
0

✅ Good

-
Native Pet
0

✅ Good

-
The Foggy Dog
34

❌ Poor

6

✅ Good

The Farmer's Dog
43

❌ Poor

26

❌ Poor

Dog is Human
40

❌ Poor

5

✅ Good

Furbo Dog Camera
45

❌ Poor

18

❌ Poor

Reggie
0

✅ Good

-
Bark Box
80

❌ Poor

21

❌ Poor

Just Food For Dogs
13

✅ Good

2

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 148 168 51.53%
Dope Dog
0

✅ Good

0

✅ Good

-
Jinx
4

✅ Good

12

✅ Good

75.0%
Good Trouble Pets
7

✅ Good

18

✅ Good

72.0%
Dogdrop
3

✅ Good

0

✅ Good

0.0%
Front Of The Pack
2

✅ Good

16

✅ Good

84.21%
Maev
6

✅ Good

2

✅ Good

25.0%
Dandy
0

✅ Good

0

✅ Good

-
Native Pet
0

✅ Good

0

✅ Good

-
The Foggy Dog
28

✅ Good

6

✅ Good

17.65%
The Farmer's Dog
25

✅ Good

16

✅ Good

37.21%
Dog is Human
0

✅ Good

40

✅ Good

100.0%
Furbo Dog Camera
4

✅ Good

38

✅ Good

84.44%
Reggie
0

✅ Good

0

✅ Good

-
Bark Box
67

✅ Good

9

✅ Good

11.25%
Just Food For Dogs
2

✅ Good

11

✅ Good

84.62%

Ads detected over time

Browse previous benchmarks

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Dogs - August - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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