Dogs - February - 2024


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Dogs

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Dogs

industry, for the month of

April

2024

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Performance: Bark Box leads the dog brands industry in email marketing performance, showcasing consistent engagement with 22 emails sent and good email scoring despite fair promotions, indicating effective content delivery strategies. Native Pet closely follows with 15 emails sent, boasting good email scoring and a high percentage of promotions, showcasing strong engagement and promotional activities. Front Of The Pack exhibits commendable email marketing performance with 15 emails sent, coupled with a good email scoring, although with a fair percentage of promotions, suggesting potential areas for optimization in promotional strategies.

Email Deliverability and Spam Scores: Dope Dog showcases improved email deliverability with a good spam score and good email size performance, indicating effective content optimization and inbox placement strategies. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and poor email size, suggesting areas for improvement in email content and management practices. Good Trouble Pets and Dogdrop exhibit poor email deliverability, which may impact inbox placement and content optimization, necessitating potential improvements in email marketing practices.

Advertising Impact and Diversity: Dog is Human stands out in advertising impact and diversity, with 89 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the dog brands industry. Furbo Dog Camera closely follows with 72 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. The Farmer's Dog maintains a solid advertising impact with 63 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.

Emails sent on average

7.3

Ads published on average

32

Average Spam Score

2.2

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 7.33 61.06%
Dope Dog
10

✅ Good

83.0%

✅ Good

Jinx
6

❌ Poor

55.17%

⚠️ Fair

Good Trouble Pets
0

❌ Poor

0%

❌ Poor

Dogdrop
0

❌ Poor

0%

❌ Poor

Front Of The Pack
15

✅ Good

59.6%

⚠️ Fair

Maev
1

❌ Poor

46.0%

❌ Poor

Dandy
0

❌ Poor

0%

❌ Poor

Native Pet
15

✅ Good

67.8%

✅ Good

The Foggy Dog
10

✅ Good

64.3%

⚠️ Fair

The Farmer's Dog
5

❌ Poor

40.8%

❌ Poor

Dog is Human
9

✅ Good

75.33%

✅ Good

Furbo Dog Camera
0

❌ Poor

0%

❌ Poor

Reggie
4

❌ Poor

67.0%

⚠️ Fair

Bark Box
22

✅ Good

57.36%

⚠️ Fair

Just Food For Dogs
13

✅ Good

41.85%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.18 1,725.4 kb
Dope Dog
✅ -3.47

✅ Good

730.35 kb

✅ Good

Jinx
🟧 1.4

❌ Poor

2,078.92 kb

❌ Poor

Good Trouble Pets
- -
Dogdrop
- -
Front Of The Pack
- 656.46 kb

✅ Good

Maev
🟧 0.1

❌ Poor

3,502.15 kb

❌ Poor

Dandy
- -
Native Pet
✅ -1.23

❌ Poor

1,133.13 kb

✅ Good

The Foggy Dog
✅ -3.48

✅ Good

6,558.6 kb

❌ Poor

The Farmer's Dog
- 1,692.86 kb

⚠️ Fair

Dog is Human
✅ -2.09

⚠️ Fair

480.33 kb

✅ Good

Furbo Dog Camera
- -
Reggie
✅ -3.03

✅ Good

1,148.44 kb

✅ Good

Bark Box
✅ -1.8

❌ Poor

1,467.82 kb

✅ Good

Just Food For Dogs
- 1,877.84 kb

⚠️ Fair

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 31.8 12.87
Dope Dog
0

✅ Good

-
Jinx
4

✅ Good

4

✅ Good

Good Trouble Pets
5

✅ Good

5

✅ Good

Dogdrop
0

✅ Good

-
Front Of The Pack
33

⚠️ Fair

11

✅ Good

Maev
7

✅ Good

0

✅ Good

Dandy
0

✅ Good

-
Native Pet
21

✅ Good

8

✅ Good

The Foggy Dog
54

❌ Poor

14

⚠️ Fair

The Farmer's Dog
63

❌ Poor

11

✅ Good

Dog is Human
89

❌ Poor

9

✅ Good

Furbo Dog Camera
72

❌ Poor

26

❌ Poor

Reggie
54

❌ Poor

7

✅ Good

Bark Box
49

❌ Poor

9

✅ Good

Just Food For Dogs
26

✅ Good

11

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 229 248 51.99%
Dope Dog
0

✅ Good

0

✅ Good

-
Jinx
0

✅ Good

4

✅ Good

100.0%
Good Trouble Pets
0

✅ Good

5

✅ Good

100.0%
Dogdrop
0

✅ Good

0

✅ Good

-
Front Of The Pack
14

✅ Good

19

✅ Good

57.58%
Maev
2

✅ Good

5

✅ Good

71.43%
Dandy
0

✅ Good

0

✅ Good

-
Native Pet
11

✅ Good

10

✅ Good

47.62%
The Foggy Dog
49

✅ Good

5

✅ Good

9.26%
The Farmer's Dog
52

✅ Good

11

✅ Good

17.46%
Dog is Human
12

✅ Good

77

✅ Good

86.52%
Furbo Dog Camera
14

✅ Good

58

✅ Good

80.56%
Reggie
18

✅ Good

36

✅ Good

66.67%
Bark Box
34

✅ Good

15

✅ Good

30.61%
Just Food For Dogs
23

✅ Good

3

✅ Good

11.54%

Ads detected over time

Browse previous benchmarks

Dogs - February - 2024

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Dogs - January - 2024

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Dogs - December - 2023

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Dogs - November - 2023

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Dogs - October - 2023

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Dogs - September - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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