Outdoor - May - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Outdoor

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Outdoor

industry, for the month of

June

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

During May, RTIC Outdoors leads the way with 28 emails sent, followed by Solo Stove with 19 emails. In the advertising realm, Veloretti takes the top spot with an impressive 170 new ads, while Outdoor Voices trails with 112 new ads. Both Veloretti and Outdoor Voices prioritize image-based ad strategies, with Veloretti utilizing 148 images and 17 videos, and Outdoor Voices featuring 96 images and 12 videos in their campaigns.

Emails sent on average

11.0

Ads published on average

59

Average Spam Score

2.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 11.0 56.7%
Snowpeak
12

⚠️ Fair

44.92%

❌ Poor

ORCA Coolers
8

❌ Poor

52.13%

⚠️ Fair

Sportsman's Guide
10

⚠️ Fair

62.4%

✅ Good

Solo Stove
19

✅ Good

52.26%

⚠️ Fair

YETI - US
17

✅ Good

50.06%

❌ Poor

Atmosphere
10

⚠️ Fair

43.6%

❌ Poor

Roofnest
8

❌ Poor

76.63%

✅ Good

MODL Outdoors
7

❌ Poor

65.14%

✅ Good

Hydro Flask
8

❌ Poor

64.0%

✅ Good

Thesus Outdoors
5

❌ Poor

42.4%

❌ Poor

Outdoor Voices
15

✅ Good

67.93%

✅ Good

Veloretti
4

❌ Poor

54.0%

⚠️ Fair

RTIC Outdoors
28

✅ Good

61.29%

⚠️ Fair

Cowboy - EN
5

❌ Poor

55.8%

⚠️ Fair

Rumpl
9

❌ Poor

52.56%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.28 2,330.53 kb
Snowpeak
✅ -1.35

❌ Poor

5,560.06 kb

❌ Poor

ORCA Coolers
✅ -1.98

❌ Poor

1,190.82 kb

✅ Good

Sportsman's Guide
✅ -3.59

✅ Good

127.27 kb

✅ Good

Solo Stove
✅ -0.93

❌ Poor

1,971.95 kb

✅ Good

YETI - US
✅ -2.32

⚠️ Fair

3,560.81 kb

❌ Poor

Atmosphere
✅ -1.94

❌ Poor

1,703.55 kb

✅ Good

Roofnest
✅ -3.22

✅ Good

300.1 kb

✅ Good

MODL Outdoors
✅ -3.5

✅ Good

3,044.83 kb

❌ Poor

Hydro Flask
✅ -0.77

❌ Poor

1,058.63 kb

✅ Good

Thesus Outdoors
🟧 0.5

❌ Poor

6,789.67 kb

❌ Poor

Outdoor Voices
✅ -2.35

⚠️ Fair

805.39 kb

✅ Good

Veloretti
✅ -2.6

✅ Good

6,745.46 kb

❌ Poor

RTIC Outdoors
✅ -3.12

✅ Good

1,893.61 kb

✅ Good

Cowboy - EN
✅ -3.0

✅ Good

1,859.58 kb

✅ Good

Rumpl
✅ -2.19

⚠️ Fair

2,718.7 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 59.47 23.6
Snowpeak
16

✅ Good

12

✅ Good

ORCA Coolers
17

✅ Good

2

✅ Good

Sportsman's Guide
19

✅ Good

8

✅ Good

Solo Stove
100

❌ Poor

35

❌ Poor

YETI - US
109

❌ Poor

39

❌ Poor

Atmosphere
23

✅ Good

17

✅ Good

Roofnest
13

✅ Good

2

✅ Good

MODL Outdoors
8

✅ Good

6

✅ Good

Hydro Flask
53

✅ Good

14

✅ Good

Thesus Outdoors
4

✅ Good

1

✅ Good

Outdoor Voices
112

❌ Poor

6

✅ Good

Veloretti
170

❌ Poor

18

✅ Good

RTIC Outdoors
94

❌ Poor

15

✅ Good

Cowboy - EN
50

✅ Good

32

❌ Poor

Rumpl
104

❌ Poor

13

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 629 234 26.23%
Snowpeak
8

✅ Good

4

✅ Good

25.0%
ORCA Coolers
6

✅ Good

8

✅ Good

47.06%
Sportsman's Guide
17

✅ Good

2

✅ Good

10.53%
Solo Stove
69

✅ Good

30

✅ Good

30.0%
YETI - US
68

✅ Good

37

✅ Good

33.94%
Atmosphere
17

✅ Good

5

✅ Good

21.74%
Roofnest
2

✅ Good

7

✅ Good

53.85%
MODL Outdoors
0

✅ Good

8

✅ Good

100.0%
Hydro Flask
23

✅ Good

30

✅ Good

56.6%
Thesus Outdoors
4

✅ Good

0

✅ Good

0.0%
Outdoor Voices
96

✅ Good

12

✅ Good

10.71%
Veloretti
148

✅ Good

17

✅ Good

10.0%
RTIC Outdoors
31

✅ Good

63

✅ Good

67.02%
Cowboy - EN
50

✅ Good

0

✅ Good

0.0%
Rumpl
90

✅ Good

11

✅ Good

10.58%

Ads detected over time

Browse previous benchmarks

Outdoor - December - 2023

READ MORE

Outdoor - November - 2023

READ MORE

Outdoor - October - 2023

READ MORE

Outdoor - September - 2023

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Outdoor - August - 2023

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Outdoor - July - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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