Outdoor - November - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Outdoor

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Outdoor

industry, for the month of

December

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Overview: The outdoor industry witnessed a notable 47.75% increase in average weekly emails, reaching 15.07. RTIC Outdoors shines, sending 34 emails weekly, strategically engaging customers. On the flip side, Solo Stove, despite its prowess in ads, lags, sending zero emails.

Email Deliverability Insights: RTIC Outdoors maintains leadership with stellar email scores (62.88%) and deliverability. In contrast, Rumpl, while strong in emails, grapples with large email sizes, affecting deliverability. YETI, though excelling in emails, faces challenges with large email sizes and needs optimization.

Ads Performance: Ads surged by 27.43% on average, with brands publishing 39.67 weekly. YETI leads with 118 new ads and a versatile mix of images and videos. Veloretti excels in ads but struggles with diversity, using repetitive copies. Snowpeak falters both in emails and ads, indicating the need for a comprehensive marketing strategy.

Emails sent on average

15.1

Ads published on average

40

Average Spam Score

1.9

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 15.07 56.46%
Snowpeak
15

⚠️ Fair

43.07%

❌ Poor

ORCA Coolers
11

❌ Poor

43.09%

❌ Poor

Sportsman's Guide
6

❌ Poor

58.67%

⚠️ Fair

Solo Stove
0

❌ Poor

0%

❌ Poor

YETI - US
13

❌ Poor

59.85%

⚠️ Fair

Atmosphere
17

✅ Good

40.35%

❌ Poor

Roofnest
11

❌ Poor

75.91%

✅ Good

MODL Outdoors
14

⚠️ Fair

64.14%

✅ Good

Hydro Flask
22

✅ Good

66.14%

✅ Good

Thesus Outdoors
14

⚠️ Fair

45.71%

❌ Poor

Outdoor Voices
10

❌ Poor

67.7%

✅ Good

Veloretti
9

❌ Poor

44.89%

❌ Poor

RTIC Outdoors
34

✅ Good

62.88%

✅ Good

Cowboy - EN
18

✅ Good

65.39%

✅ Good

Rumpl
32

✅ Good

50.0%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -1.9 3,891.99 kb
Snowpeak
✅ -0.1

❌ Poor

8,275.0 kb

❌ Poor

ORCA Coolers
✅ -0.45

❌ Poor

2,106.93 kb

✅ Good

Sportsman's Guide
- 234.44 kb

✅ Good

Solo Stove
- -
YETI - US
- 1,651.44 kb

✅ Good

Atmosphere
✅ -2.17

✅ Good

5,850.56 kb

❌ Poor

Roofnest
✅ -2.39

✅ Good

263.23 kb

✅ Good

MODL Outdoors
✅ -1.99

⚠️ Fair

7,183.92 kb

❌ Poor

Hydro Flask
✅ -2.0

⚠️ Fair

1,050.57 kb

✅ Good

Thesus Outdoors
✅ -2.11

✅ Good

7,149.1 kb

❌ Poor

Outdoor Voices
✅ -2.46

✅ Good

1,111.63 kb

✅ Good

Veloretti
✅ -2.1

✅ Good

6,535.03 kb

❌ Poor

RTIC Outdoors
✅ -2.44

✅ Good

1,933.03 kb

✅ Good

Cowboy - EN
✅ -1.99

⚠️ Fair

959.6 kb

✅ Good

Rumpl
✅ -1.29

❌ Poor

7,198.65 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 39.87 16.13
Snowpeak
8

✅ Good

6

✅ Good

ORCA Coolers
14

✅ Good

12

✅ Good

Sportsman's Guide
3

✅ Good

3

✅ Good

Solo Stove
57

❌ Poor

7

✅ Good

YETI - US
118

❌ Poor

46

❌ Poor

Atmosphere
38

⚠️ Fair

10

✅ Good

Roofnest
9

✅ Good

0

✅ Good

MODL Outdoors
12

✅ Good

2

✅ Good

Hydro Flask
50

❌ Poor

10

✅ Good

Thesus Outdoors
32

✅ Good

1

✅ Good

Outdoor Voices
0

✅ Good

-
Veloretti
90

❌ Poor

4

✅ Good

RTIC Outdoors
61

❌ Poor

19

❌ Poor

Cowboy - EN
30

✅ Good

4

✅ Good

Rumpl
76

❌ Poor

11

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 386 212 35.45%
Snowpeak
6

✅ Good

2

✅ Good

25.0%
ORCA Coolers
10

✅ Good

4

✅ Good

28.57%
Sportsman's Guide
3

✅ Good

0

✅ Good

0.0%
Solo Stove
30

✅ Good

27

✅ Good

47.37%
YETI - US
71

✅ Good

47

✅ Good

39.83%
Atmosphere
34

✅ Good

4

✅ Good

10.53%
Roofnest
1

✅ Good

8

✅ Good

88.89%
MODL Outdoors
7

✅ Good

5

✅ Good

41.67%
Hydro Flask
35

✅ Good

15

✅ Good

30.0%
Thesus Outdoors
32

✅ Good

0

✅ Good

0.0%
Outdoor Voices
0

✅ Good

0

✅ Good

-
Veloretti
61

✅ Good

29

✅ Good

32.22%
RTIC Outdoors
21

✅ Good

40

✅ Good

65.57%
Cowboy - EN
22

✅ Good

8

✅ Good

26.67%
Rumpl
53

✅ Good

23

✅ Good

30.26%

Ads detected over time

Browse previous benchmarks

Outdoor - December - 2023

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Outdoor - November - 2023

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Outdoor - October - 2023

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Outdoor - September - 2023

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Outdoor - August - 2023

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Outdoor - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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