The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: In the Outdoor industry, RTIC Outdoors leads in email marketing with a significant number of emails sent, albeit with a fair email scoring. Rumpl follows closely with a high email score, while Solo Stove and Outdoor Voices also perform well in this aspect. However, Snowpeak lags behind due to a low email score.
Email Deliverability Summary: Atmosphere and RTIC Outdoors excel in email deliverability with good average spam scores and optimized email sizes. However, brands like Sportsman's Guide and Snowpeak face challenges in email deliverability, with suboptimal email sizes and high spam scores.
Ads Performance Summary: In advertising, Solo Stove is the standout performer, with a high number of ads published and a variety of unique ad copies. Rumpl and YETI also perform well in advertising. Brands like Sportsman's Guide and Snowpeak are less active in ad publication, resulting in lower scores in this area.
Social Ads Diversity Summary: RTIC Outdoors leads in social ad diversity, with a significant proportion of images in their ads. YETI, Veloretti, and Hydro Flask also perform well in this aspect. In contrast, brands like Sportsman's Guide and Thesus Outdoors have limited social ad diversity due to a lack of video content in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.