Outdoor - February - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Outdoor

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Outdoor

industry, for the month of

March

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In terms of email outreach this month, Sport's Guide dominated the fifteen brands of the benchmark with 34 emails sent, while RTIC Outdoors followed closely behind with 26, and Solo Store with 21. YETI and Outdoor Voices, both sent 17 emails. On the other hand, when it came to ad campaigns, RTIC Outdoors sent 60 new ads published. Followed by Rumpl with 55 ads, while YETI, Solo Store, ORCA Coolers, published 49, 44 and 35 new ads respectively.

Emails sent on average

11.5

Ads published on average

26

Average Spam Score

2.6

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 11.47 59.79%
Snowpeak
14

✅ Good

44.21%

❌ Poor

ORCA Coolers
1

❌ Poor

25.0%

❌ Poor

Sportsman's Guide
34

✅ Good

67.47%

✅ Good

Solo Stove
21

✅ Good

53.86%

⚠️ Fair

YETI - US
17

✅ Good

49.76%

❌ Poor

Atmosphere
10

❌ Poor

45.8%

❌ Poor

Roofnest
2

❌ Poor

73.0%

✅ Good

MODL Outdoors
5

❌ Poor

60.0%

⚠️ Fair

Hydro Flask
6

❌ Poor

64.67%

⚠️ Fair

Thesus Outdoors
5

❌ Poor

48.0%

❌ Poor

Outdoor Voices
17

✅ Good

70.06%

✅ Good

Veloretti
1

❌ Poor

50.0%

❌ Poor

RTIC Outdoors
26

✅ Good

67.38%

✅ Good

Cowboy - EN
6

❌ Poor

65.33%

⚠️ Fair

Rumpl
7

❌ Poor

64.57%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.55 2,155.22 kb
Snowpeak
✅ -1.35

❌ Poor

4,642.45 kb

❌ Poor

ORCA Coolers
🟧 3.4

❌ Poor

10,927.19 kb

❌ Poor

Sportsman's Guide
✅ -3.48

✅ Good

136.11 kb

✅ Good

Solo Stove
✅ -1.33

❌ Poor

2,154.47 kb

⚠️ Fair

YETI - US
✅ -2.88

✅ Good

4,743.36 kb

❌ Poor

Atmosphere
✅ -2.52

⚠️ Fair

4,273.02 kb

❌ Poor

Roofnest
✅ -5.1

✅ Good

622.9 kb

✅ Good

MODL Outdoors
✅ -3.1

✅ Good

2,084.48 kb

⚠️ Fair

Hydro Flask
✅ -1.85

❌ Poor

972.97 kb

✅ Good

Thesus Outdoors
✅ -0.42

❌ Poor

3,744.28 kb

❌ Poor

Outdoor Voices
✅ -2.81

✅ Good

1,091.64 kb

✅ Good

Veloretti
✅ -5.1

✅ Good

3,055.66 kb

❌ Poor

RTIC Outdoors
✅ -2.98

✅ Good

1,487.55 kb

✅ Good

Cowboy - EN
✅ -2.0

❌ Poor

1,748.2 kb

✅ Good

Rumpl
✅ -1.69

❌ Poor

2,075.77 kb

⚠️ Fair

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 25.53 12.73
Snowpeak
13

✅ Good

11

✅ Good

ORCA Coolers
35

❌ Poor

10

✅ Good

Sportsman's Guide
18

✅ Good

8

✅ Good

Solo Stove
44

❌ Poor

16

❌ Poor

YETI - US
49

❌ Poor

9

✅ Good

Atmosphere
0

✅ Good

-
Roofnest
1

✅ Good

1

✅ Good

MODL Outdoors
7

✅ Good

7

✅ Good

Hydro Flask
2

✅ Good

2

✅ Good

Thesus Outdoors
0

✅ Good

-
Outdoor Voices
56

❌ Poor

9

✅ Good

Veloretti
30

❌ Poor

20

❌ Poor

RTIC Outdoors
60

❌ Poor

11

✅ Good

Cowboy - EN
13

✅ Good

3

✅ Good

Rumpl
55

❌ Poor

6

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 240 112 29.95%
Snowpeak
9

✅ Good

3

✅ Good

23.08%
ORCA Coolers
21

✅ Good

12

✅ Good

34.29%
Sportsman's Guide
18

✅ Good

0

✅ Good

0.0%
Solo Stove
38

✅ Good

6

✅ Good

13.64%
YETI - US
38

✅ Good

8

✅ Good

16.33%
Atmosphere
0

✅ Good

0

✅ Good

-
Roofnest
1

✅ Good

0

✅ Good

0.0%
MODL Outdoors
2

✅ Good

4

✅ Good

57.14%
Hydro Flask
1

✅ Good

1

✅ Good

50.0%
Thesus Outdoors
0

✅ Good

0

✅ Good

-
Outdoor Voices
13

✅ Good

26

✅ Good

55.32%
Veloretti
26

✅ Good

4

✅ Good

13.33%
RTIC Outdoors
25

✅ Good

29

✅ Good

48.33%
Cowboy - EN
13

✅ Good

0

✅ Good

0.0%
Rumpl
35

✅ Good

19

✅ Good

34.55%

Ads detected over time

Browse previous benchmarks

Outdoor - December - 2023

READ MORE

Outdoor - November - 2023

READ MORE

Outdoor - October - 2023

READ MORE

Outdoor - September - 2023

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Outdoor - August - 2023

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Outdoor - July - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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