Socks - September - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

September

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Summary: Bombas leads the socks industry with the highest number of emails sent and a good email performance. Comrad Socks and Stance Socks also exhibit strong email strategies. However, Sock Shop and Nice Laundry need improvement, showing poor email performance and a higher percentage of promotions.

Email Deliverability Summary: Sporcks excels in email deliverability with a very good spam score and optimized email size. Stzy and Happy Socks also perform well in this aspect. However, brands like John's Crazy Socks and Bombas need to enhance their email optimization to improve deliverability.

Ads Performance Summary: Sporcks takes the lead in advertising within the socks industry with the highest number of new ads and a good unique copy performance. Happy Socks and Comrad Socks also perform well in advertising. Brands like Stzy and Bombas need to enhance their advertising presence.

In conclusion, Bombas dominates in email marketing, Sporcks excels in email deliverability, and Sporcks also leads in advertising within the socks industry. Brands like Sock Shop and Nice Laundry should focus on improving their overall marketing strategies.

Emails sent on average

9.7

Ads published on average

12

Average Spam Score

2.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 9.73 55.98%
Sporcks
9

⚠️ Fair

56.56%

⚠️ Fair

Stzy
8

❌ Poor

68.63%

✅ Good

Bombas
25

✅ Good

55.04%

⚠️ Fair

Stance Socks
14

✅ Good

41.64%

❌ Poor

Comrad Socks
14

✅ Good

59.64%

⚠️ Fair

Stand4 Socks
4

❌ Poor

54.5%

⚠️ Fair

Happy Socks
11

✅ Good

65.45%

✅ Good

Hot Sox
11

✅ Good

68.18%

✅ Good

Fox River
10

⚠️ Fair

33.9%

❌ Poor

Nice Laundry
6

❌ Poor

61.83%

✅ Good

Wigwam Socks
5

❌ Poor

52.0%

⚠️ Fair

Sock Shop
6

❌ Poor

40.67%

❌ Poor

Socks Addict
2

❌ Poor

89.0%

✅ Good

John's Crazy Socks
12

✅ Good

53.67%

⚠️ Fair

K. Bell Socks
9

⚠️ Fair

66.33%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.26 2,665.43 kb
Sporcks
✅ -2.03

⚠️ Fair

2,091.09 kb

✅ Good

Stzy
✅ -1.98

❌ Poor

1,402.76 kb

✅ Good

Bombas
✅ -2.5

✅ Good

2,987.79 kb

❌ Poor

Stance Socks
✅ -1.14

❌ Poor

5,347.93 kb

❌ Poor

Comrad Socks
✅ -1.42

❌ Poor

1,243.44 kb

✅ Good

Stand4 Socks
🟧 0.33

❌ Poor

5,065.7 kb

❌ Poor

Happy Socks
✅ -8.28

✅ Good

1,901.74 kb

✅ Good

Hot Sox
✅ -3.73

✅ Good

897.04 kb

✅ Good

Fox River
🟧 0.7

❌ Poor

3,591.62 kb

❌ Poor

Nice Laundry
🟧 1.0

❌ Poor

1,102.07 kb

✅ Good

Wigwam Socks
🟧 2.22

❌ Poor

2,588.63 kb

⚠️ Fair

Sock Shop
✅ -2.1

⚠️ Fair

4,181.52 kb

❌ Poor

Socks Addict
✅ -5.0

✅ Good

515.21 kb

✅ Good

John's Crazy Socks
✅ -3.3

✅ Good

4,032.47 kb

❌ Poor

K. Bell Socks
✅ -2.88

✅ Good

1,234.11 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 12.0 5.2
Sporcks
52

❌ Poor

6

❌ Poor

Stzy
0

✅ Good

-
Bombas
6

✅ Good

4

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
26

❌ Poor

4

✅ Good

Stand4 Socks
0

✅ Good

-
Happy Socks
35

❌ Poor

3

✅ Good

Hot Sox
21

❌ Poor

5

⚠️ Fair

Fox River
7

✅ Good

2

✅ Good

Nice Laundry
11

⚠️ Fair

6

❌ Poor

Wigwam Socks
0

✅ Good

-
Sock Shop
14

❌ Poor

10

❌ Poor

Socks Addict
0

✅ Good

-
John's Crazy Socks
6

✅ Good

0

✅ Good

K. Bell Socks
2

✅ Good

2

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 111 63 35.0%
Sporcks
42

✅ Good

7

✅ Good

13.46%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
1

✅ Good

5

✅ Good

83.33%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
13

✅ Good

13

✅ Good

50.0%
Stand4 Socks
0

✅ Good

0

✅ Good

-
Happy Socks
10

✅ Good

25

✅ Good

71.43%
Hot Sox
21

✅ Good

0

✅ Good

0.0%
Fox River
7

✅ Good

0

✅ Good

0.0%
Nice Laundry
0

✅ Good

8

✅ Good

72.73%
Wigwam Socks
0

✅ Good

0

✅ Good

-
Sock Shop
9

✅ Good

5

✅ Good

35.71%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
6

✅ Good

0

✅ Good

0.0%
K. Bell Socks
2

✅ Good

0

✅ Good

0.0%

Ads detected over time

Browse previous benchmarks

Socks - February - 2024

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Socks - January - 2024

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Socks - December - 2023

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Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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