Socks - November - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

December

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Overview: Bombas leads the sock industry with a 54.39% surge in emails and a 58.26% increase in ads. This robust multichannel approach is reflected in their impressive email performance, earning a "Good" rating, though ad diversity remains a challenge. Comrad Socks emerges as a strong performer, excelling in email scoring and optimizing delivery. Meanwhile, Happy Socks and Stand4 Socks showcase outstanding ad velocity and diversity, enhancing brand visibility.

Email Deliverability Insights: Comrad Socks showcases email prowess with a 65.87% email scoring, ensuring high-quality communications. Happy Socks impressively cuts spam scores by -7.9, optimizing email size for effective deliverability. Sporcks and Stzy struggle, with Sporcks facing delivery challenges due to large email sizes, emphasizing the importance of size optimization. John's Crazy Socks sees moderate success but lags in deliverability, an area for improvement.

Ads Performance: Happy Socks and Stand4 Socks lead in ad velocity, employing diverse copies for impactful outreach. Nice Laundry shines in both ad velocity and diversity, leveraging 59 new ads and a variety of copies. In contrast, K. Bell Socks and Fox River struggle with limited ad presence and lackluster diversity. Comrad Socks maintains a balance, excelling in email marketing and contributing to an impressive social ad portfolio.

Emails sent on average

14.9

Ads published on average

30

Average Spam Score

2.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 14.87 54.88%
Sporcks
10

❌ Poor

41.5%

❌ Poor

Stzy
5

❌ Poor

54.2%

⚠️ Fair

Bombas
41

✅ Good

52.17%

⚠️ Fair

Stance Socks
17

✅ Good

51.53%

⚠️ Fair

Comrad Socks
22

✅ Good

65.09%

✅ Good

Stand4 Socks
3

❌ Poor

57.67%

⚠️ Fair

Happy Socks
15

⚠️ Fair

65.67%

✅ Good

Hot Sox
15

⚠️ Fair

72.2%

✅ Good

Fox River
14

⚠️ Fair

38.86%

❌ Poor

Nice Laundry
14

⚠️ Fair

63.21%

✅ Good

Wigwam Socks
0

❌ Poor

0%

❌ Poor

Sock Shop
27

✅ Good

45.74%

❌ Poor

Socks Addict
11

❌ Poor

72.09%

✅ Good

John's Crazy Socks
16

⚠️ Fair

39.13%

❌ Poor

K. Bell Socks
13

❌ Poor

60.15%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.32 3,829.12 kb
Sporcks
✅ -0.74

❌ Poor

6,125.09 kb

❌ Poor

Stzy
✅ -0.88

❌ Poor

1,302.75 kb

✅ Good

Bombas
✅ -2.76

✅ Good

6,654.48 kb

❌ Poor

Stance Socks
✅ -3.36

✅ Good

5,497.63 kb

❌ Poor

Comrad Socks
✅ -1.15

❌ Poor

788.0 kb

✅ Good

Stand4 Socks
✅ -5.0

✅ Good

12,474.23 kb

❌ Poor

Happy Socks
✅ -7.9

✅ Good

1,329.17 kb

✅ Good

Hot Sox
✅ -3.1

✅ Good

898.1 kb

✅ Good

Fox River
✅ -0.34

❌ Poor

3,837.55 kb

⚠️ Fair

Nice Laundry
✅ -0.64

❌ Poor

1,206.75 kb

✅ Good

Wigwam Socks
- -
Sock Shop
✅ -1.96

❌ Poor

2,674.63 kb

✅ Good

Socks Addict
✅ -0.95

❌ Poor

431.42 kb

✅ Good

John's Crazy Socks
🟧 0.18

❌ Poor

3,784.06 kb

⚠️ Fair

K. Bell Socks
✅ -3.95

✅ Good

9,503.27 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 30.07 10.13
Sporcks
36

❌ Poor

11

⚠️ Fair

Stzy
0

✅ Good

-
Bombas
26

✅ Good

8

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
40

❌ Poor

2

✅ Good

Stand4 Socks
120

❌ Poor

30

❌ Poor

Happy Socks
122

❌ Poor

4

✅ Good

Hot Sox
0

✅ Good

-
Fox River
5

✅ Good

2

✅ Good

Nice Laundry
59

❌ Poor

13

❌ Poor

Wigwam Socks
1

✅ Good

1

✅ Good

Sock Shop
24

✅ Good

2

✅ Good

Socks Addict
0

✅ Good

-
John's Crazy Socks
18

✅ Good

8

✅ Good

K. Bell Socks
0

✅ Good

-

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 318 133 29.49%
Sporcks
34

✅ Good

2

✅ Good

5.56%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
17

✅ Good

9

✅ Good

34.62%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
22

✅ Good

18

✅ Good

45.0%
Stand4 Socks
98

✅ Good

22

✅ Good

18.33%
Happy Socks
91

✅ Good

31

✅ Good

25.41%
Hot Sox
0

✅ Good

0

✅ Good

-
Fox River
4

✅ Good

1

✅ Good

20.0%
Nice Laundry
17

✅ Good

42

✅ Good

71.19%
Wigwam Socks
1

✅ Good

0

✅ Good

0.0%
Sock Shop
18

✅ Good

6

✅ Good

25.0%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
16

✅ Good

2

✅ Good

11.11%
K. Bell Socks
0

✅ Good

0

✅ Good

-

Ads detected over time

Browse previous benchmarks

Socks - February - 2024

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Socks - January - 2024

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Socks - December - 2023

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Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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