Socks - December - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

January

2024

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Overview: Bombas leads in email marketing effectiveness, sending 24 emails with a solid performance score of 51.0%. Stzy closely follows with 22 emails, showcasing a good performance of 46.05%. Comrad Socks and John's Crazy Socks demonstrate competitive performance with 20 and 18 emails, respectively. Sock Shop, Fox River, Socks Addict, Happy Socks, and Hot Sox exhibit potential but need to refine their strategies for better performance. Lagging behind are K. Bell Socks, Nice Laundry, Sporcks, Stand4 Socks, and Wigwam Socks, requiring strategic adjustments for a competitive edge.

Email Deliverability Insights: Happy Socks excels in email deliverability with the best spam score improvement, coupled with reasonable email sizes. Sporcks and Stzy showcase good deliverability but with larger email sizes. Bombas, Comrad Socks, and John's Crazy Socks maintain fair deliverability, while brands like Fox River, Sock Shop, and Socks Addict face challenges with larger email sizes. K. Bell Socks, Nice Laundry, Stand4 Socks, and Wigwam Socks struggle with deliverability and need strategic adjustments for competitive marketing.

Ads Performance: Bombas stands out in advertising with 87 impactful ads and a diverse range of 7 unique copies. Happy Socks and Stand4 Socks maintain strong advertising strategies with a combination of substantial ad volumes and engaging content. Sporcks and Comrad Socks also demonstrate competitive advertising impact. Lagging in advertising are Sock Shop, John's Crazy Socks, and Nice Laundry, needing strategic adjustments for better advertising performance. Stzy, Stance Socks, Fox River, Hot Sox, and Wigwam Socks face challenges and need to enhance their advertising strategies for better impact.

Emails sent on average

11.1

Ads published on average

17

Average Spam Score

2.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 11.07 54.3%
Sporcks
3

❌ Poor

50.33%

⚠️ Fair

Stzy
22

✅ Good

46.05%

❌ Poor

Bombas
24

✅ Good

51.0%

⚠️ Fair

Stance Socks
18

✅ Good

43.0%

❌ Poor

Comrad Socks
20

✅ Good

74.8%

✅ Good

Stand4 Socks
0

❌ Poor

0%

❌ Poor

Happy Socks
9

❌ Poor

62.89%

✅ Good

Hot Sox
6

❌ Poor

60.17%

✅ Good

Fox River
13

✅ Good

39.77%

❌ Poor

Nice Laundry
3

❌ Poor

85.0%

✅ Good

Wigwam Socks
0

❌ Poor

0%

❌ Poor

Sock Shop
16

✅ Good

47.75%

❌ Poor

Socks Addict
9

❌ Poor

75.33%

✅ Good

John's Crazy Socks
18

✅ Good

46.61%

❌ Poor

K. Bell Socks
5

❌ Poor

75.0%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.34 2,374.11 kb
Sporcks
✅ -2.6

✅ Good

6,345.27 kb

❌ Poor

Stzy
✅ -3.13

✅ Good

2,494.71 kb

⚠️ Fair

Bombas
✅ -1.75

❌ Poor

3,350.15 kb

❌ Poor

Stance Socks
✅ -1.49

❌ Poor

4,203.86 kb

❌ Poor

Comrad Socks
✅ -2.38

⚠️ Fair

362.75 kb

✅ Good

Stand4 Socks
- -
Happy Socks
✅ -7.42

✅ Good

1,897.48 kb

✅ Good

Hot Sox
✅ -1.77

❌ Poor

1,362.64 kb

✅ Good

Fox River
✅ -0.62

❌ Poor

3,677.18 kb

❌ Poor

Nice Laundry
✅ -4.57

✅ Good

632.33 kb

✅ Good

Wigwam Socks
- -
Sock Shop
✅ -3.1

✅ Good

2,642.58 kb

❌ Poor

Socks Addict
✅ -2.03

❌ Poor

356.7 kb

✅ Good

John's Crazy Socks
✅ -0.33

❌ Poor

1,563.4 kb

✅ Good

K. Bell Socks
✅ -4.1

✅ Good

1,653.86 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 17.13 4.8
Sporcks
25

❌ Poor

2

✅ Good

Stzy
0

✅ Good

-
Bombas
87

❌ Poor

2

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
18

⚠️ Fair

2

✅ Good

Stand4 Socks
42

❌ Poor

6

❌ Poor

Happy Socks
61

❌ Poor

7

❌ Poor

Hot Sox
0

✅ Good

-
Fox River
0

✅ Good

-
Nice Laundry
5

✅ Good

1

✅ Good

Wigwam Socks
0

✅ Good

-
Sock Shop
11

✅ Good

5

⚠️ Fair

Socks Addict
0

✅ Good

-
John's Crazy Socks
8

✅ Good

3

✅ Good

K. Bell Socks
0

✅ Good

-

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 186 71 27.63%
Sporcks
19

✅ Good

6

✅ Good

24.0%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
80

✅ Good

7

✅ Good

8.05%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
9

✅ Good

9

✅ Good

50.0%
Stand4 Socks
40

✅ Good

2

✅ Good

4.76%
Happy Socks
21

✅ Good

40

✅ Good

65.57%
Hot Sox
0

✅ Good

0

✅ Good

-
Fox River
0

✅ Good

0

✅ Good

-
Nice Laundry
5

✅ Good

0

✅ Good

0.0%
Wigwam Socks
0

✅ Good

0

✅ Good

-
Sock Shop
7

✅ Good

4

✅ Good

36.36%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
5

✅ Good

3

✅ Good

37.5%
K. Bell Socks
0

✅ Good

0

✅ Good

-

Ads detected over time

Browse previous benchmarks

Socks - February - 2024

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Socks - January - 2024

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Socks - December - 2023

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Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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