Socks - January - 2024


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

March

2024

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Performance: Bombas emerges as a frontrunner in email marketing with 19 emails, showcasing a good email scoring but requires diversification in promotional content. Comrad Socks follows closely with 16 emails, demonstrating strong email scoring and a balanced promotional strategy. John's Crazy Socks demonstrates potential with 15 emails but needs improvement in email scoring and promotional variety to enhance market competitiveness. Happy Socks and Stance Socks exhibit promising email marketing strategies but require enhancements in email scoring and promotional diversity to solidify their positions in the socks industry.

Email Deliverability and Spam Scores: Sporcks leads in email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in the socks industry. Stand4 Socks demonstrates strong email deliverability with a positive spam score and effective email size management, distinguishing itself as a leader in the industry. Bombas excels in email deliverability with a positive spam score but requires improvements in email size management to optimize email deliverability and competitiveness. Comrad Socks exhibits strong email deliverability with a positive spam score but needs strategic adjustments in email size management to enhance competitiveness.

Advertising Impact and Diversity: Happy Socks leads in advertising impact with 57 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the socks industry. Sporcks closely follows with 49 impactful ads, showcasing a variety of unique copies and strong advertising volume. Sock Shop and Nice Laundry present solid advertising strategies, with 40 impactful ads each, emphasizing a balance between volume and diversity in ad content. Comrad Socks and Bombas demonstrate promising advertising impact but require enhancements in diversity to optimize advertising impact and competitiveness. Fox River faces challenges in advertising diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Emails sent on average

7.3

Ads published on average

16

Average Spam Score

2.0

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 7.27 52.39%
Sporcks
5

❌ Poor

41.0%

❌ Poor

Stzy
2

❌ Poor

38.5%

❌ Poor

Bombas
19

✅ Good

45.21%

❌ Poor

Stance Socks
12

✅ Good

57.0%

⚠️ Fair

Comrad Socks
16

✅ Good

69.81%

✅ Good

Stand4 Socks
1

❌ Poor

85.0%

✅ Good

Happy Socks
13

✅ Good

57.46%

⚠️ Fair

Hot Sox
0

❌ Poor

0%

❌ Poor

Fox River
12

✅ Good

36.08%

❌ Poor

Nice Laundry
4

❌ Poor

74.5%

✅ Good

Wigwam Socks
0

❌ Poor

0%

❌ Poor

Sock Shop
8 31.88%

❌ Poor

Socks Addict
2

❌ Poor

83.0%

✅ Good

John's Crazy Socks
15

✅ Good

52.33%

⚠️ Fair

K. Bell Socks
0

❌ Poor

0%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.0 2,942.96 kb
Sporcks
✅ -0.86

❌ Poor

3,341.31 kb

❌ Poor

Stzy
🟧 0.6

❌ Poor

2,814.59 kb

⚠️ Fair

Bombas
✅ -0.94

❌ Poor

3,302.91 kb

❌ Poor

Stance Socks
✅ -3.39

✅ Good

6,319.02 kb

❌ Poor

Comrad Socks
✅ -0.96

❌ Poor

381.16 kb

✅ Good

Stand4 Socks
✅ -5.1

✅ Good

322.56 kb

✅ Good

Happy Socks
✅ -7.41

✅ Good

2,657.71 kb

⚠️ Fair

Hot Sox
- -
Fox River
🟧 0.28

❌ Poor

4,891.93 kb

❌ Poor

Nice Laundry
✅ -3.78

✅ Good

1,154.55 kb

✅ Good

Wigwam Socks
- -
Sock Shop
✅ -0.8

❌ Poor

3,977.39 kb

❌ Poor

Socks Addict
✅ -2.6

✅ Good

398.79 kb

✅ Good

John's Crazy Socks
✅ -1.11

❌ Poor

1,530.26 kb

✅ Good

K. Bell Socks
- -

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 16.0 7.33
Sporcks
49

❌ Poor

17

❌ Poor

Stzy
0

✅ Good

-
Bombas
18

❌ Poor

8

⚠️ Fair

Stance Socks
0

✅ Good

-
Comrad Socks
23

❌ Poor

3

✅ Good

Stand4 Socks
1

✅ Good

1

✅ Good

Happy Socks
57

❌ Poor

14

❌ Poor

Hot Sox
0

✅ Good

-
Fox River
6

✅ Good

2

✅ Good

Nice Laundry
40

❌ Poor

8

⚠️ Fair

Wigwam Socks
5

✅ Good

0

✅ Good

Sock Shop
40

❌ Poor

22

❌ Poor

Socks Addict
0

✅ Good

-
John's Crazy Socks
1

✅ Good

1

✅ Good

K. Bell Socks
0

✅ Good

-

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 128 112 46.67%
Sporcks
33

✅ Good

16

✅ Good

32.65%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
11

✅ Good

7

✅ Good

38.89%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
8

✅ Good

15

✅ Good

65.22%
Stand4 Socks
0

✅ Good

1

✅ Good

100.0%
Happy Socks
9

✅ Good

48

✅ Good

84.21%
Hot Sox
0

✅ Good

0

✅ Good

-
Fox River
6

✅ Good

0

✅ Good

0.0%
Nice Laundry
27

✅ Good

13

✅ Good

32.5%
Wigwam Socks
4

✅ Good

1

✅ Good

20.0%
Sock Shop
29

✅ Good

11

✅ Good

27.5%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
1

✅ Good

0

✅ Good

0.0%
K. Bell Socks
0

✅ Good

0

✅ Good

-

Ads detected over time

Browse previous benchmarks

Socks - February - 2024

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Socks - January - 2024

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Socks - December - 2023

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Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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