Socks - October - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

November

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Summary: In the socks industry, Bombas leads in email marketing with a high number of emails sent and good email scoring. Hot Sox and Comrad Socks also perform well with substantial email volumes and high email scoring. However, the industry overall has decreased its email marketing activity by 4.11%. Sock Shop, Fox River, Wigwam Socks, Stand4 Socks, and Stance Socks are lagging behind in email marketing performance and should focus on improving the quality and quantity of their emails.

Email Deliverability Summary: Sporcks leads in email deliverability with a good spam score and email size optimization. Happy Socks also shows strong email deliverability. However, Hot Sox, Fox River, and Stance Socks need to improve their spam scores and email size optimization to ensure effective email delivery. Stand4 Socks has no data available for analysis in this category.

Ads Performance Summary: Happy Socks excels in advertising performance, with the highest number of new ads detected and a diverse range of unique copies. Sporcks and Nice Laundry also perform well in this category. Bombas, Stzy, Sock Shop, Hot Sox, K. Bell Socks, Wigwam Socks, Socks Addict, and brands from Fox River to Stance Socks need to enhance their advertising strategies to remain competitive in the industry.

Social Ads Diversity Summary: In terms of social ads diversity, Happy Socks leads with a good proportion of video assets. Comrad Socks and Stand4 Socks also demonstrate strong diversity in their social ads. On the other hand, Bombas, Stzy, Stance Socks, Hot Sox, Fox River, Wigwam Socks, Sock Shop, Socks Addict, and K. Bell Socks need to diversify their social ad assets, particularly in terms of video content. John's Crazy Socks lags behind in this aspect.

Emails sent on average

9.3

Ads published on average

17

Average Spam Score

2.1

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 9.33 52.8%
Sporcks
11

✅ Good

49.45%

⚠️ Fair

Stzy
6

❌ Poor

51.33%

⚠️ Fair

Bombas
24

✅ Good

52.63%

⚠️ Fair

Stance Socks
14

✅ Good

45.5%

❌ Poor

Comrad Socks
13

✅ Good

56.08%

⚠️ Fair

Stand4 Socks
0

❌ Poor

0%

❌ Poor

Happy Socks
11

✅ Good

65.09%

✅ Good

Hot Sox
13

✅ Good

68.69%

✅ Good

Fox River
10

⚠️ Fair

35.7%

❌ Poor

Nice Laundry
6

❌ Poor

71.5%

✅ Good

Wigwam Socks
0

❌ Poor

0%

❌ Poor

Sock Shop
11

✅ Good

36.91%

❌ Poor

Socks Addict
2

❌ Poor

79.0%

✅ Good

John's Crazy Socks
12

✅ Good

41.5%

❌ Poor

K. Bell Socks
7

❌ Poor

64.86%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.13 3,297.78 kb
Sporcks
✅ -2.06

⚠️ Fair

4,720.75 kb

❌ Poor

Stzy
✅ -0.2

❌ Poor

4,849.87 kb

❌ Poor

Bombas
✅ -1.88

❌ Poor

3,911.53 kb

❌ Poor

Stance Socks
✅ -2.38

✅ Good

6,747.8 kb

❌ Poor

Comrad Socks
✅ -0.91

❌ Poor

1,372.64 kb

✅ Good

Stand4 Socks
- -
Happy Socks
✅ -7.83

✅ Good

1,593.52 kb

✅ Good

Hot Sox
✅ -3.56

✅ Good

1,012.87 kb

✅ Good

Fox River
🟧 0.45

❌ Poor

3,578.31 kb

⚠️ Fair

Nice Laundry
✅ -1.42

❌ Poor

764.09 kb

✅ Good

Wigwam Socks
- -
Sock Shop
✅ -0.96

❌ Poor

3,614.27 kb

⚠️ Fair

Socks Addict
✅ 0.0

❌ Poor

652.59 kb

✅ Good

John's Crazy Socks
✅ -0.49

❌ Poor

4,249.14 kb

❌ Poor

K. Bell Socks
✅ -4.31

✅ Good

1,622.31 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 17.07 7.47
Sporcks
48

❌ Poor

10

❌ Poor

Stzy
0

✅ Good

-
Bombas
10

✅ Good

6

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
36

❌ Poor

1

✅ Good

Stand4 Socks
30

❌ Poor

11

❌ Poor

Happy Socks
53

❌ Poor

12

❌ Poor

Hot Sox
8

✅ Good

2

✅ Good

Fox River
0

✅ Good

-
Nice Laundry
41

❌ Poor

4

✅ Good

Wigwam Socks
1

✅ Good

1

✅ Good

Sock Shop
9

✅ Good

9

❌ Poor

Socks Addict
0

✅ Good

-
John's Crazy Socks
16

⚠️ Fair

1

✅ Good

K. Bell Socks
4

✅ Good

2

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 161 93 36.33%
Sporcks
33

✅ Good

13

✅ Good

27.08%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
5

✅ Good

5

✅ Good

50.0%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
18

✅ Good

18

✅ Good

50.0%
Stand4 Socks
23

✅ Good

7

✅ Good

23.33%
Happy Socks
25

✅ Good

28

✅ Good

52.83%
Hot Sox
8

✅ Good

0

✅ Good

0.0%
Fox River
0

✅ Good

0

✅ Good

-
Nice Laundry
24

✅ Good

17

✅ Good

41.46%
Wigwam Socks
1

✅ Good

0

✅ Good

0.0%
Sock Shop
9

✅ Good

0

✅ Good

0.0%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
11

✅ Good

5

✅ Good

31.25%
K. Bell Socks
4

✅ Good

0

✅ Good

0.0%

Ads detected over time

Browse previous benchmarks

Socks - December - 2023

READ MORE

Socks - November - 2023

READ MORE

Socks - October - 2023

READ MORE

Socks - September - 2023

READ MORE

Socks - August - 2023

READ MORE

Socks - July - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

Related brands