Socks - March - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

March

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Bombas leads in the number of emails sent this March with 18 emails, followed by Comrad Socks with 14 emails sent. These two brands have good spam scores compared to the average of all brands.

Comrad Socks tops the number of new ads launched during this period with 38 new ads, featuring a high number of unique ad copies compared to other brands average.

In terms of media strategy, Comrad Socks focuses more on videos with 63% of media being videos and the remaining for images."

Emails sent on average

8.3

Ads published on average

14

Average Spam Score

2.6

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 8.27 56.1%
Sporcks
8

⚠️ Fair

59.13%

⚠️ Fair

Stzy
0

❌ Poor

0%

❌ Poor

Bombas
19

✅ Good

61.84%

✅ Good

Stance Socks
12

✅ Good

34.0%

❌ Poor

Comrad Socks
13

✅ Good

76.69%

✅ Good

Stand4 Socks
2

❌ Poor

64.0%

✅ Good

Happy Socks
9

⚠️ Fair

63.0%

✅ Good

Hot Sox
7

❌ Poor

58.86%

⚠️ Fair

Fox River
7

❌ Poor

33.43%

❌ Poor

Nice Laundry
6

❌ Poor

61.5%

⚠️ Fair

Wigwam Socks
5

❌ Poor

45.4%

❌ Poor

Sock Shop
9

⚠️ Fair

51.67%

⚠️ Fair

Socks Addict
11

✅ Good

59.82%

⚠️ Fair

John's Crazy Socks
8

⚠️ Fair

43.75%

❌ Poor

K. Bell Socks
8

⚠️ Fair

61.75%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.61 2,376.59 kb
Sporcks
✅ -2.56

⚠️ Fair

2,666.86 kb

❌ Poor

Stzy
- -
Bombas
✅ -3.78

✅ Good

1,600.41 kb

✅ Good

Stance Socks
✅ -0.35

❌ Poor

5,579.51 kb

❌ Poor

Comrad Socks
✅ -4.02

✅ Good

601.66 kb

✅ Good

Stand4 Socks
🟧 1.7

❌ Poor

706.95 kb

✅ Good

Happy Socks
✅ -8.99

✅ Good

1,686.38 kb

✅ Good

Hot Sox
✅ -2.96

✅ Good

4,588.11 kb

❌ Poor

Fox River
🟧 0.86

❌ Poor

2,944.27 kb

❌ Poor

Nice Laundry
✅ -0.45

❌ Poor

787.09 kb

✅ Good

Wigwam Socks
✅ -2.46

⚠️ Fair

4,749.2 kb

❌ Poor

Sock Shop
✅ -1.69

❌ Poor

1,272.48 kb

✅ Good

Socks Addict
✅ -1.11

❌ Poor

764.35 kb

✅ Good

John's Crazy Socks
✅ -0.45

❌ Poor

3,887.59 kb

❌ Poor

K. Bell Socks
✅ -2.38

⚠️ Fair

2,428.88 kb

⚠️ Fair

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 13.87 10.33
Sporcks
19

❌ Poor

12

❌ Poor

Stzy
0

✅ Good

-
Bombas
5

✅ Good

3

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
38

❌ Poor

17

❌ Poor

Stand4 Socks
11

✅ Good

6

✅ Good

Happy Socks
13

⚠️ Fair

6

✅ Good

Hot Sox
22

❌ Poor

9

✅ Good

Fox River
19

❌ Poor

4

✅ Good

Nice Laundry
30

❌ Poor

16

❌ Poor

Wigwam Socks
0

✅ Good

-
Sock Shop
30

❌ Poor

26

❌ Poor

Socks Addict
3

✅ Good

1

✅ Good

John's Crazy Socks
9

✅ Good

9

✅ Good

K. Bell Socks
9

✅ Good

5

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 100 73 35.1%
Sporcks
6

✅ Good

8

✅ Good

42.11%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
2

✅ Good

3

✅ Good

60.0%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
13

✅ Good

22

✅ Good

57.89%
Stand4 Socks
10

✅ Good

1

✅ Good

9.09%
Happy Socks
7

✅ Good

6

✅ Good

46.15%
Hot Sox
18

✅ Good

4

✅ Good

18.18%
Fox River
15

✅ Good

4

✅ Good

21.05%
Nice Laundry
9

✅ Good

11

✅ Good

36.67%
Wigwam Socks
0

✅ Good

0

✅ Good

-
Sock Shop
9

✅ Good

4

✅ Good

13.33%
Socks Addict
3

✅ Good

0

✅ Good

0.0%
John's Crazy Socks
1

✅ Good

8

✅ Good

88.89%
K. Bell Socks
7

✅ Good

2

✅ Good

22.22%

Ads detected over time

Browse previous benchmarks

Socks - December - 2023

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Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Socks - August - 2023

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Socks - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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