Socks - July - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

August

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In July, just like the previous months, Bombas continues to lead in emails with 21 emails sent. Comrad Socks and Stance Socks followed with 13 emails each.

In terms of ads, Comrad Socks takes the top spot with 73 new ads created, boasting the highest number of ad copies (22) this month among all the brands fo teh benchmark. Nice Laundry comes in the second position with 57 new ads.

Regarding ad strategy, both Comrad Socks and Nice Laundry prioritized images over videos. Comrad Socks uses 44 images vs. 27 videos, while Nice Laundry employs 38 images vs. 13 videos.

Emails sent on average

8.5

Ads published on average

20

Average Spam Score

2.4

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 8.53 56.26%
Sporcks
9

⚠️ Fair

65.22%

✅ Good

Stzy
11

✅ Good

66.55%

✅ Good

Bombas
21

✅ Good

56.62%

⚠️ Fair

Stance Socks
13

✅ Good

35.0%

❌ Poor

Comrad Socks
13

✅ Good

59.62%

⚠️ Fair

Stand4 Socks
2

❌ Poor

47.0%

❌ Poor

Happy Socks
7

❌ Poor

69.43%

✅ Good

Hot Sox
8

⚠️ Fair

64.25%

✅ Good

Fox River
9

⚠️ Fair

37.89%

❌ Poor

Nice Laundry
8

⚠️ Fair

72.13%

✅ Good

Wigwam Socks
0

❌ Poor

0%

❌ Poor

Sock Shop
3

❌ Poor

41.33%

❌ Poor

Socks Addict
5

❌ Poor

81.2%

✅ Good

John's Crazy Socks
12

✅ Good

37.5%

❌ Poor

K. Bell Socks
7

❌ Poor

67.29%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.42 2,319.25 kb
Sporcks
✅ -3.93

✅ Good

3,667.88 kb

❌ Poor

Stzy
✅ -1.94

❌ Poor

848.43 kb

✅ Good

Bombas
✅ -3.67

✅ Good

2,308.51 kb

⚠️ Fair

Stance Socks
✅ -0.65

❌ Poor

4,421.4 kb

❌ Poor

Comrad Socks
✅ -1.18

❌ Poor

1,197.32 kb

✅ Good

Stand4 Socks
✅ -0.5

❌ Poor

2,985.26 kb

❌ Poor

Happy Socks
✅ -7.24

✅ Good

1,377.64 kb

✅ Good

Hot Sox
✅ -3.85

✅ Good

1,374.65 kb

✅ Good

Fox River
🟧 0.14

❌ Poor

3,169.57 kb

❌ Poor

Nice Laundry
✅ -2.69

✅ Good

950.43 kb

✅ Good

Wigwam Socks
- -
Sock Shop
✅ -0.8

❌ Poor

2,223.44 kb

⚠️ Fair

Socks Addict
✅ -3.4

✅ Good

525.41 kb

✅ Good

John's Crazy Socks
✅ -0.38

❌ Poor

4,304.79 kb

❌ Poor

K. Bell Socks
✅ -3.67

✅ Good

1,328.84 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 19.93 7.13
Sporcks
22

❌ Poor

6

✅ Good

Stzy
0

✅ Good

-
Bombas
9

✅ Good

9

❌ Poor

Stance Socks
0

✅ Good

-
Comrad Socks
73

❌ Poor

12

❌ Poor

Stand4 Socks
0

✅ Good

-
Happy Socks
45

❌ Poor

6

✅ Good

Hot Sox
17

✅ Good

6

✅ Good

Fox River
7

✅ Good

5

✅ Good

Nice Laundry
57

❌ Poor

6

✅ Good

Wigwam Socks
4

✅ Good

1

✅ Good

Sock Shop
56

❌ Poor

6

✅ Good

Socks Addict
0

✅ Good

-
John's Crazy Socks
0

✅ Good

-
K. Bell Socks
9

✅ Good

2

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 208 81 27.09%
Sporcks
14

✅ Good

6

✅ Good

27.27%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
3

✅ Good

6

✅ Good

66.67%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
44

✅ Good

27

✅ Good

36.99%
Stand4 Socks
0

✅ Good

0

✅ Good

-
Happy Socks
22

✅ Good

23

✅ Good

51.11%
Hot Sox
16

✅ Good

1

✅ Good

5.88%
Fox River
7

✅ Good

0

✅ Good

0.0%
Nice Laundry
38

✅ Good

13

✅ Good

22.81%
Wigwam Socks
0

✅ Good

4

✅ Good

100.0%
Sock Shop
55

✅ Good

1

✅ Good

1.79%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
0

✅ Good

0

✅ Good

-
K. Bell Socks
9

✅ Good

0

✅ Good

0.0%

Ads detected over time

Browse previous benchmarks

Socks - December - 2023

READ MORE

Socks - November - 2023

READ MORE

Socks - October - 2023

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Socks - September - 2023

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Socks - August - 2023

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Socks - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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