Socks - August - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

August

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In August, Bombas led in emails with 22 sent, while Comrad Socks followed with 14 emails.

Shifting to advertising, Sock Shop took the lead by introducing 71 new ads, and Comrad Socks secured the second position with 63 new ads created.

In terms of ad strategy, both Sock Shop and Comrad Socks leaned towards images in their ads this month. Sock Shop employed 64 images and only 3 videos, while Comrad Socks used 51 images and 10 videos.

Emails sent on average

8.7

Ads published on average

20

Average Spam Score

2.2

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 8.67 56.55%
Sporcks
10

✅ Good

59.1%

⚠️ Fair

Stzy
6

❌ Poor

76.0%

✅ Good

Bombas
22

✅ Good

54.36%

⚠️ Fair

Stance Socks
13

✅ Good

44.77%

❌ Poor

Comrad Socks
14

✅ Good

59.57%

⚠️ Fair

Stand4 Socks
2

❌ Poor

58.5%

⚠️ Fair

Happy Socks
8

⚠️ Fair

56.0%

⚠️ Fair

Hot Sox
7

❌ Poor

65.86%

✅ Good

Fox River
9

⚠️ Fair

44.78%

❌ Poor

Nice Laundry
7

❌ Poor

67.86%

✅ Good

Wigwam Socks
0

❌ Poor

0%

❌ Poor

Sock Shop
7

❌ Poor

53.57%

⚠️ Fair

Socks Addict
4

❌ Poor

83.5%

✅ Good

John's Crazy Socks
12

✅ Good

43.58%

❌ Poor

K. Bell Socks
9

⚠️ Fair

61.78%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.24 2,501.99 kb
Sporcks
✅ -1.97

❌ Poor

3,007.5 kb

❌ Poor

Stzy
✅ -1.77

❌ Poor

621.31 kb

✅ Good

Bombas
✅ -2.15

⚠️ Fair

3,339.81 kb

❌ Poor

Stance Socks
✅ -1.35

❌ Poor

4,839.01 kb

❌ Poor

Comrad Socks
✅ -0.76

❌ Poor

1,168.66 kb

✅ Good

Stand4 Socks
✅ -0.5

❌ Poor

1,746.49 kb

✅ Good

Happy Socks
✅ -7.6

✅ Good

2,687.65 kb

⚠️ Fair

Hot Sox
✅ -2.96

✅ Good

1,220.19 kb

✅ Good

Fox River
✅ -0.52

❌ Poor

2,491.98 kb

⚠️ Fair

Nice Laundry
✅ -1.21

❌ Poor

961.78 kb

✅ Good

Wigwam Socks
- -
Sock Shop
✅ -3.29

✅ Good

1,659.35 kb

✅ Good

Socks Addict
✅ -3.75

✅ Good

543.35 kb

✅ Good

John's Crazy Socks
✅ -2.2

⚠️ Fair

4,059.98 kb

❌ Poor

K. Bell Socks
✅ -2.88

✅ Good

1,500.79 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 20.47 7.0
Sporcks
29

❌ Poor

9

❌ Poor

Stzy
0

✅ Good

-
Bombas
10

✅ Good

4

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
63

❌ Poor

8

❌ Poor

Stand4 Socks
0

✅ Good

-
Happy Socks
48

❌ Poor

10

❌ Poor

Hot Sox
5

✅ Good

5

✅ Good

Fox River
26

❌ Poor

2

✅ Good

Nice Laundry
42

❌ Poor

4

✅ Good

Wigwam Socks
8

✅ Good

0

✅ Good

Sock Shop
71

❌ Poor

3

✅ Good

Socks Addict
0

✅ Good

-
John's Crazy Socks
0

✅ Good

-
K. Bell Socks
5

✅ Good

1

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 235 63 20.52%
Sporcks
20

✅ Good

8

✅ Good

27.59%
Stzy
0

✅ Good

0

✅ Good

-
Bombas
7

✅ Good

3

✅ Good

30.0%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
51

✅ Good

10

✅ Good

15.87%
Stand4 Socks
0

✅ Good

0

✅ Good

-
Happy Socks
21

✅ Good

27

✅ Good

56.25%
Hot Sox
3

✅ Good

2

✅ Good

40.0%
Fox River
24

✅ Good

2

✅ Good

7.69%
Nice Laundry
42

✅ Good

0

✅ Good

0.0%
Wigwam Socks
0

✅ Good

8

✅ Good

100.0%
Sock Shop
64

✅ Good

3

✅ Good

4.23%
Socks Addict
0

✅ Good

0

✅ Good

-
John's Crazy Socks
0

✅ Good

0

✅ Good

-
K. Bell Socks
3

✅ Good

0

✅ Good

0.0%

Ads detected over time

Browse previous benchmarks

Socks - December - 2023

READ MORE

Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Socks - August - 2023

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Socks - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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