Socks - April - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Socks

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Socks

industry, for the month of

April

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In April, Bombas remained the brand that sent the most emails with 21 emails, followed by Stance Socks with 13 emails instead of Comrad Socks that sent 11 emails this month. Sock Shop, on the other hand, led the number of new ads created with 58 ads, and it also had the highest number of ad copies used with 37 ad copies in total. As for Sock Shop's ad strategy, it is primarily focused on images, with 23 new images and only 9 new videos used in its new ads during April.

Emails sent on average

9.3

Ads published on average

16

Average Spam Score

1.9

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 9.27 54.83%
Sporcks
9

⚠️ Fair

55.78%

⚠️ Fair

Stzy
6

❌ Poor

83.5%

✅ Good

Bombas
21

✅ Good

59.29%

⚠️ Fair

Stance Socks
13

✅ Good

35.54%

❌ Poor

Comrad Socks
11

✅ Good

72.64%

✅ Good

Stand4 Socks
1

❌ Poor

66.0%

✅ Good

Happy Socks
9

⚠️ Fair

65.89%

✅ Good

Hot Sox
10

⚠️ Fair

51.7%

⚠️ Fair

Fox River
8

❌ Poor

41.88%

❌ Poor

Nice Laundry
5

❌ Poor

70.2%

✅ Good

Wigwam Socks
8

❌ Poor

42.0%

❌ Poor

Sock Shop
11

✅ Good

38.36%

❌ Poor

Socks Addict
11

✅ Good

64.73%

✅ Good

John's Crazy Socks
8

❌ Poor

36.88%

❌ Poor

K. Bell Socks
8

❌ Poor

60.63%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -1.9 2,684.46 kb
Sporcks
✅ -1.52

❌ Poor

1,994.5 kb

✅ Good

Stzy
✅ -4.07

✅ Good

80.54 kb

✅ Good

Bombas
✅ -2.48

✅ Good

2,117.49 kb

✅ Good

Stance Socks
✅ -0.01

❌ Poor

4,405.12 kb

❌ Poor

Comrad Socks
✅ -2.89

✅ Good

589.4 kb

✅ Good

Stand4 Socks
🟧 2.0

❌ Poor

311.25 kb

✅ Good

Happy Socks
✅ -6.74

✅ Good

1,864.06 kb

✅ Good

Hot Sox
✅ -2.1

✅ Good

9,289.62 kb

❌ Poor

Fox River
✅ -0.65

❌ Poor

2,773.58 kb

⚠️ Fair

Nice Laundry
✅ -0.46

❌ Poor

879.86 kb

✅ Good

Wigwam Socks
✅ -1.81

⚠️ Fair

4,490.72 kb

❌ Poor

Sock Shop
✅ -0.99

❌ Poor

2,625.92 kb

⚠️ Fair

Socks Addict
✅ -2.04

⚠️ Fair

643.05 kb

✅ Good

John's Crazy Socks
🟧 0.88

❌ Poor

3,689.37 kb

❌ Poor

K. Bell Socks
✅ -1.35

❌ Poor

1,064.76 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 15.6 9.6
Sporcks
12

✅ Good

8

✅ Good

Stzy
1

✅ Good

1

✅ Good

Bombas
5

✅ Good

1

✅ Good

Stance Socks
0

✅ Good

-
Comrad Socks
25

❌ Poor

5

✅ Good

Stand4 Socks
8

✅ Good

8

✅ Good

Happy Socks
30

❌ Poor

15

❌ Poor

Hot Sox
19

❌ Poor

9

⚠️ Fair

Fox River
31

❌ Poor

3

✅ Good

Nice Laundry
13

✅ Good

9

⚠️ Fair

Wigwam Socks
4

✅ Good

4

✅ Good

Sock Shop
58

❌ Poor

22

❌ Poor

Socks Addict
5

✅ Good

3

✅ Good

John's Crazy Socks
4

✅ Good

4

✅ Good

K. Bell Socks
19

❌ Poor

4

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 137 65 27.78%
Sporcks
8

✅ Good

2

✅ Good

16.67%
Stzy
0

✅ Good

1

✅ Good

100.0%
Bombas
0

✅ Good

5

✅ Good

100.0%
Stance Socks
0

✅ Good

0

✅ Good

-
Comrad Socks
4

✅ Good

21

✅ Good

84.0%
Stand4 Socks
7

✅ Good

1

✅ Good

12.5%
Happy Socks
19

✅ Good

11

✅ Good

36.67%
Hot Sox
18

✅ Good

1

✅ Good

5.26%
Fox River
23

✅ Good

8

✅ Good

25.81%
Nice Laundry
8

✅ Good

1

✅ Good

7.69%
Wigwam Socks
2

✅ Good

2

✅ Good

50.0%
Sock Shop
23

✅ Good

9

✅ Good

15.52%
Socks Addict
5

✅ Good

0

✅ Good

0.0%
John's Crazy Socks
1

✅ Good

3

✅ Good

75.0%
K. Bell Socks
19

✅ Good

0

✅ Good

0.0%

Ads detected over time

Browse previous benchmarks

Socks - December - 2023

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Socks - November - 2023

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Socks - October - 2023

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Socks - September - 2023

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Socks - August - 2023

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Socks - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

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