Garden - March - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Garden

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Garden

industry, for the month of

March

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In March, Bloomscape stood out as the leader in email marketing with 22 emails, followed by HAMAMA with 20. When it comes to advertising, Gardyn emerged as the top performer with 42 new ads, followed closely by Bloomscape and Artiplanto with 38 and 30 new ads respectively. Artiplanto also took the lead in terms of unique ad copies used in their new ads, with 30 ad copies. In terms of advertising format, Gardyn used a balanced approach, with 52% of new ads featuring images and videos. On the other hand, Bloomscape and Artiplanto were more image-focused with 74% and 90% respectively.

Emails sent on average

12.3

Ads published on average

16

Average Spam Score

2.1

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 12.27 51.82%
Patch plants
4

❌ Poor

48.75%

⚠️ Fair

Artiplanto
17

✅ Good

40.47%

❌ Poor

Rosy
5

❌ Poor

43.8%

❌ Poor

Muddy Trowel
9

❌ Poor

59.78%

✅ Good

Gardyn
12

⚠️ Fair

64.25%

✅ Good

Bloomscape
22

✅ Good

58.0%

✅ Good

Lettuce Grow
12

⚠️ Fair

56.5%

⚠️ Fair

HAMAMA
20

✅ Good

49.0%

⚠️ Fair

Sunday
19

✅ Good

49.32%

⚠️ Fair

Vego Garden
16

✅ Good

47.31%

⚠️ Fair

Click & Grow
8

❌ Poor

64.5%

✅ Good

Rooted
6

❌ Poor

71.5%

✅ Good

Lively Root
17

✅ Good

50.06%

⚠️ Fair

Shrooly
2

❌ Poor

42.0%

❌ Poor

The Sill
15

✅ Good

41.07%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.09 2,992.81 kb
Patch plants
✅ -3.05

✅ Good

3,477.58 kb

❌ Poor

Artiplanto
✅ -1.4

❌ Poor

2,369.12 kb

✅ Good

Rosy
🟧 0.42

❌ Poor

2,647.7 kb

✅ Good

Muddy Trowel
✅ -2.78

✅ Good

1,320.85 kb

✅ Good

Gardyn
✅ -1.92

⚠️ Fair

2,003.51 kb

✅ Good

Bloomscape
✅ -2.46

✅ Good

1,524.56 kb

✅ Good

Lettuce Grow
✅ -0.53

❌ Poor

2,369.9 kb

✅ Good

HAMAMA
✅ -2.33

✅ Good

4,312.21 kb

❌ Poor

Sunday
✅ -3.04

✅ Good

2,705.92 kb

⚠️ Fair

Vego Garden
✅ -3.99

✅ Good

2,823.94 kb

⚠️ Fair

Click & Grow
✅ -1.65

❌ Poor

2,270.2 kb

✅ Good

Rooted
✅ -1.63

❌ Poor

1,412.15 kb

✅ Good

Lively Root
✅ -2.32

✅ Good

6,290.62 kb

❌ Poor

Shrooly
✅ 0.0

❌ Poor

3,487.0 kb

❌ Poor

The Sill
✅ -0.29

❌ Poor

4,130.38 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 15.67 9.33
Patch plants
7

✅ Good

5

✅ Good

Artiplanto
30

❌ Poor

30

❌ Poor

Rosy
4

✅ Good

4

✅ Good

Muddy Trowel
0

✅ Good

-
Gardyn
42

❌ Poor

6

✅ Good

Bloomscape
38

❌ Poor

17

❌ Poor

Lettuce Grow
0

✅ Good

-
HAMAMA
3

✅ Good

3

✅ Good

Sunday
27

❌ Poor

5

✅ Good

Vego Garden
28

❌ Poor

15

❌ Poor

Click & Grow
14

✅ Good

2

✅ Good

Rooted
0

✅ Good

-
Lively Root
4

✅ Good

4

✅ Good

Shrooly
19

❌ Poor

4

✅ Good

The Sill
19

❌ Poor

7

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 116 102 46.36%
Patch plants
2

✅ Good

4

✅ Good

57.14%
Artiplanto
27

✅ Good

3

✅ Good

10.0%
Rosy
0

✅ Good

4

✅ Good

100.0%
Muddy Trowel
0

✅ Good

0

✅ Good

-
Gardyn
22

✅ Good

20

✅ Good

47.62%
Bloomscape
28

✅ Good

10

✅ Good

26.32%
Lettuce Grow
0

✅ Good

0

✅ Good

-
HAMAMA
0

✅ Good

3

✅ Good

100.0%
Sunday
16

✅ Good

11

✅ Good

40.74%
Vego Garden
4

✅ Good

23

✅ Good

82.14%
Click & Grow
9

✅ Good

5

✅ Good

35.71%
Rooted
0

✅ Good

0

✅ Good

-
Lively Root
0

✅ Good

4

✅ Good

100.0%
Shrooly
6

✅ Good

13

✅ Good

68.42%
The Sill
2

✅ Good

2

✅ Good

50.0%

Ads detected over time

Browse previous benchmarks

Garden - December - 2023

READ MORE

Garden - November - 2023

READ MORE

Garden - October - 2023

READ MORE

Garden - September - 2023

READ MORE

Garden - August - 2023

READ MORE

Garden - July - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

Related brands