Garden - June - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Garden

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Garden

industry, for the month of

July

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

During the month of June, Vego Garden maintained its position as the leader in email communication, sending a total of 21 emails. In close pursuit, Bloomscape followed with 19 emails to engage with their audience.

Shifting our focus to advertising efforts, Sunday and Vego Garden continued to dominate, but this time Sunday took the lead by sending more emails (106) compared to Vego Garden's 102 emails.

Regarding their ad media preferences, Vego Garden focused primarily on utilizing images, while Sunday adopted a more balanced approach. Vego Garden incorporated 68 images and 34 videos in their ads, while Sunday utilized 54 images and 52 videos.

Emails sent on average

11.6

Ads published on average

36

Average Spam Score

1.4

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 11.6 51.22%
Patch plants
8

❌ Poor

37.38%

❌ Poor

Artiplanto
19

✅ Good

38.37%

❌ Poor

Rosy
2

❌ Poor

50.5%

⚠️ Fair

Muddy Trowel
9

❌ Poor

56.22%

⚠️ Fair

Gardyn
13

✅ Good

57.38%

✅ Good

Bloomscape
19

✅ Good

70.68%

✅ Good

Lettuce Grow
14

✅ Good

60.0%

✅ Good

HAMAMA
4

❌ Poor

37.75%

❌ Poor

Sunday
16

✅ Good

63.13%

✅ Good

Vego Garden
21

✅ Good

34.57%

❌ Poor

Click & Grow - EU
8

❌ Poor

63.25%

✅ Good

Rooted
9

❌ Poor

67.56%

✅ Good

Lively Root
16

✅ Good

34.44%

❌ Poor

Shrooly
1

❌ Poor

75.0%

✅ Good

The Sill
15

✅ Good

48.07%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -1.44 2,937.76 kb
Patch plants
🟧 0.07

❌ Poor

3,545.62 kb

❌ Poor

Artiplanto
✅ -0.29

❌ Poor

2,737.85 kb

⚠️ Fair

Rosy
✅ 0.0

❌ Poor

650.02 kb

✅ Good

Muddy Trowel
✅ -3.89

✅ Good

1,277.42 kb

✅ Good

Gardyn
✅ -1.44

⚠️ Fair

3,343.8 kb

❌ Poor

Bloomscape
✅ -1.79

✅ Good

1,011.42 kb

✅ Good

Lettuce Grow
✅ -1.27

❌ Poor

3,494.34 kb

❌ Poor

HAMAMA
✅ -0.85

❌ Poor

3,657.36 kb

❌ Poor

Sunday
✅ -1.91

✅ Good

1,318.2 kb

✅ Good

Vego Garden
✅ -2.4

✅ Good

5,578.41 kb

❌ Poor

Click & Grow - EU
✅ -1.91

✅ Good

972.96 kb

✅ Good

Rooted
✅ -2.43

✅ Good

2,795.42 kb

⚠️ Fair

Lively Root
✅ -0.75

❌ Poor

4,237.09 kb

❌ Poor

Shrooly
✅ -0.1

❌ Poor

10.35 kb

✅ Good

The Sill
✅ -0.7

❌ Poor

3,517.94 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 36.13 13.73
Patch plants
5

✅ Good

5

✅ Good

Artiplanto
71

❌ Poor

48

❌ Poor

Rosy
6

✅ Good

6

✅ Good

Muddy Trowel
0

✅ Good

-
Gardyn
24

✅ Good

2

✅ Good

Bloomscape
50

❌ Poor

6

✅ Good

Lettuce Grow
42

❌ Poor

3

✅ Good

HAMAMA
7

✅ Good

4

✅ Good

Sunday
106

❌ Poor

7

✅ Good

Vego Garden
102

❌ Poor

24

❌ Poor

Click & Grow - EU
18

✅ Good

3

✅ Good

Rooted
0

✅ Good

-
Lively Root
16

✅ Good

5

✅ Good

Shrooly
77

❌ Poor

14

⚠️ Fair

The Sill
18

✅ Good

7

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 287 246 45.39%
Patch plants
1

✅ Good

1

✅ Good

20.0%
Artiplanto
58

✅ Good

13

✅ Good

18.31%
Rosy
0

✅ Good

6

✅ Good

100.0%
Muddy Trowel
0

✅ Good

0

✅ Good

-
Gardyn
6

✅ Good

18

✅ Good

75.0%
Bloomscape
43

✅ Good

7

✅ Good

14.0%
Lettuce Grow
17

✅ Good

22

✅ Good

52.38%
HAMAMA
0

✅ Good

5

✅ Good

71.43%
Sunday
54

✅ Good

52

✅ Good

49.06%
Vego Garden
68

✅ Good

34

✅ Good

33.33%
Click & Grow - EU
12

✅ Good

6

✅ Good

33.33%
Rooted
0

✅ Good

0

✅ Good

-
Lively Root
14

✅ Good

1

✅ Good

6.25%
Shrooly
6

✅ Good

71

✅ Good

92.21%
The Sill
8

✅ Good

10

✅ Good

55.56%

Ads detected over time

Browse previous benchmarks

Garden - December - 2023

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Garden - November - 2023

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Garden - October - 2023

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Garden - September - 2023

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Garden - August - 2023

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Garden - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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