Garden - August - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Garden

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Garden

industry, for the month of

September

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Summary: In the Garden industry, Bloomscape leads with 19 average emails sent, scoring high in email quality at 75.37%. Lettuce Grow and Sunday also perform well, with 12 emails each and high email quality scores. However, Patch Plants sends the fewest emails at 6 on average, but they need to improve email quality.

Email Deliverability Summary: Bloomscape leads in email deliverability with an average spam score of -3.68 and a reasonable email size. Patch Plants and Rosy also perform well in email deliverability. However, several brands, like Vego Garden and Lively Root, need to improve their email size and spam scores.

Ads Performance Summary: Shrooly is the most active in advertising with 56 new ads, but they should work on unique ad copy. Gardyn and Vego Garden also perform well in ads, but Gardyn lacks unique copy. Brands like Rooted and Bloomscape need to improve their ad presence and uniqueness.

Social Ads Diversity Summary: Gardyn leads in social ad diversity, with a good balance of images and videos. Sunday and Vego Garden also perform well in this aspect. However, Patch Plants and Rosy need to diversify their social ads with more videos.

Overall, Bloomscape and Gardyn are the leaders in the Garden industry, excelling in email marketing, deliverability, and ads. Brands like Patch Plants and Rosy need to work on their email quality and ad strategies, while Rooted and Lively Root should focus on improving their ad presence.

Emails sent on average

11.7

Ads published on average

21

Average Spam Score

2.2

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 11.67 52.86%
Patch plants
6

❌ Poor

54.83%

⚠️ Fair

Artiplanto
20

✅ Good

40.55%

❌ Poor

Rosy
1

❌ Poor

64.0%

✅ Good

Muddy Trowel
9

❌ Poor

61.67%

✅ Good

Gardyn
13

✅ Good

63.54%

✅ Good

Bloomscape
19

✅ Good

75.37%

✅ Good

Lettuce Grow
12

⚠️ Fair

62.33%

✅ Good

HAMAMA
9

❌ Poor

49.11%

⚠️ Fair

Sunday
13

✅ Good

61.85%

✅ Good

Vego Garden
23

✅ Good

33.22%

❌ Poor

Click & Grow - EU
9

❌ Poor

63.56%

✅ Good

Rooted
13

✅ Good

60.69%

✅ Good

Lively Root
20

✅ Good

38.0%

❌ Poor

Shrooly
0

❌ Poor

0%

❌ Poor

The Sill
8

❌ Poor

44.25%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.2 3,439.07 kb
Patch plants
✅ -3.47

✅ Good

3,290.19 kb

⚠️ Fair

Artiplanto
✅ -1.47

❌ Poor

2,422.74 kb

✅ Good

Rosy
✅ -5.0

✅ Good

412.73 kb

✅ Good

Muddy Trowel
✅ -3.33

✅ Good

1,205.36 kb

✅ Good

Gardyn
✅ -1.92

❌ Poor

2,870.06 kb

✅ Good

Bloomscape
✅ -3.68

✅ Good

1,445.61 kb

✅ Good

Lettuce Grow
✅ -1.63

❌ Poor

2,808.51 kb

✅ Good

HAMAMA
✅ -2.22

⚠️ Fair

4,616.05 kb

❌ Poor

Sunday
✅ -3.21

✅ Good

1,635.48 kb

✅ Good

Vego Garden
✅ -2.55

✅ Good

9,252.68 kb

❌ Poor

Click & Grow - EU
✅ -2.3

⚠️ Fair

1,568.93 kb

✅ Good

Rooted
✅ -2.05

⚠️ Fair

2,199.38 kb

✅ Good

Lively Root
✅ -0.6

❌ Poor

4,125.72 kb

❌ Poor

Shrooly
- -
The Sill
✅ -1.15

❌ Poor

2,882.01 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 21.4 11.27
Patch plants
4

✅ Good

4

✅ Good

Artiplanto
30

❌ Poor

18

❌ Poor

Rosy
6

✅ Good

1

✅ Good

Muddy Trowel
8

✅ Good

0

✅ Good

Gardyn
46

❌ Poor

1

✅ Good

Bloomscape
0

✅ Good

-
Lettuce Grow
18

✅ Good

1

✅ Good

HAMAMA
23

⚠️ Fair

12

⚠️ Fair

Sunday
40

❌ Poor

14

❌ Poor

Vego Garden
44

❌ Poor

29

❌ Poor

Click & Grow - EU
23

⚠️ Fair

5

✅ Good

Rooted
0

✅ Good

-
Lively Root
15

✅ Good

5

✅ Good

Shrooly
56

❌ Poor

35

❌ Poor

The Sill
8

✅ Good

4

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 142 173 53.89%
Patch plants
1

✅ Good

2

✅ Good

50.0%
Artiplanto
25

✅ Good

5

✅ Good

16.67%
Rosy
6

✅ Good

0

✅ Good

0.0%
Muddy Trowel
0

✅ Good

8

✅ Good

100.0%
Gardyn
13

✅ Good

33

✅ Good

71.74%
Bloomscape
0

✅ Good

0

✅ Good

-
Lettuce Grow
8

✅ Good

10

✅ Good

55.56%
HAMAMA
12

✅ Good

7

✅ Good

30.43%
Sunday
15

✅ Good

25

✅ Good

62.5%
Vego Garden
13

✅ Good

31

✅ Good

70.45%
Click & Grow - EU
16

✅ Good

7

✅ Good

30.43%
Rooted
0

✅ Good

0

✅ Good

-
Lively Root
14

✅ Good

1

✅ Good

6.67%
Shrooly
16

✅ Good

40

✅ Good

71.43%
The Sill
3

✅ Good

4

✅ Good

50.0%

Ads detected over time

Browse previous benchmarks

Garden - December - 2023

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Garden - November - 2023

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Garden - October - 2023

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Garden - September - 2023

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Garden - August - 2023

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Garden - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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