Footwear - July - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Footwear

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Footwear

industry, for the month of

July

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

During July, JustFab takes the lead in emails, sending a total of 35 emails, followed closely by KURU Footwear with 33 emails.

When it comes to advertising, JustFab created 126 new ads, while SKECHERS secured the second position with 118 new ads, boasting the highest number of ad copies (56) among all the brands in the benchmark this month.

In terms of ad strategy, both JustFab and SKECHERS preferred images over videos. JustFab utilized 100 images compared to 19 videos, while SKECHERS employed 83 videos and 33 images.

Emails sent on average

12.7

Ads published on average

60

Average Spam Score

3.3

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 12.67 58.74%
KURU Footwear
33

✅ Good

65.36%

✅ Good

Tamara Mellon
23

✅ Good

66.91%

✅ Good

Bates Footwear
15

✅ Good

54.4%

⚠️ Fair

SKECHERS
15

✅ Good

60.53%

⚠️ Fair

Wolf & Shepherd
15

✅ Good

62.73%

⚠️ Fair

Indestructible Shoes
4

❌ Poor

50.75%

❌ Poor

Gianvito Rossi
5

❌ Poor

58.6%

⚠️ Fair

Thesus Outdoors
3

❌ Poor

41.67%

❌ Poor

Taft
7

❌ Poor

53.57%

⚠️ Fair

Thursday Boot Company
1

❌ Poor

60.0%

⚠️ Fair

JustFab
35

✅ Good

55.29%

⚠️ Fair

Axel Arigato
10

❌ Poor

53.4%

⚠️ Fair

Birkenstock - UK
9

❌ Poor

52.0%

❌ Poor

Vessi
13

⚠️ Fair

51.46%

❌ Poor

Neemans
2

❌ Poor

68.5%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -3.29 3,868.43 kb
KURU Footwear
✅ -1.83

❌ Poor

11,665.4 kb

❌ Poor

Tamara Mellon
✅ -2.27

❌ Poor

1,704.61 kb

✅ Good

Bates Footwear
✅ -3.43

⚠️ Fair

4,051.48 kb

⚠️ Fair

SKECHERS
✅ -2.1

❌ Poor

682.49 kb

✅ Good

Wolf & Shepherd
✅ -1.82

❌ Poor

1,092.13 kb

✅ Good

Indestructible Shoes
✅ -1.1

❌ Poor

3,960.74 kb

⚠️ Fair

Gianvito Rossi
✅ -2.1

❌ Poor

4,997.59 kb

❌ Poor

Thesus Outdoors
🟧 0.83

❌ Poor

7,272.66 kb

❌ Poor

Taft
✅ -2.35

❌ Poor

2,609.34 kb

✅ Good

Thursday Boot Company
✅ -3.5

⚠️ Fair

13,329.92 kb

❌ Poor

JustFab
✅ -8.95

✅ Good

2,071.19 kb

✅ Good

Axel Arigato
✅ -1.3

❌ Poor

1,257.95 kb

✅ Good

Birkenstock - UK
✅ -4.54

✅ Good

2,298.79 kb

✅ Good

Vessi
🟧 0.71

❌ Poor

1,681.85 kb

✅ Good

Neemans
✅ -5.0

✅ Good

788.21 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 60.13 26.4
KURU Footwear
38

✅ Good

2

✅ Good

Tamara Mellon
31

✅ Good

2

✅ Good

Bates Footwear
0

✅ Good

-
SKECHERS
118

❌ Poor

32

❌ Poor

Wolf & Shepherd
82

❌ Poor

9

✅ Good

Indestructible Shoes
12

✅ Good

12

✅ Good

Gianvito Rossi
6

✅ Good

6

✅ Good

Thesus Outdoors
14

✅ Good

3

✅ Good

Taft
65

⚠️ Fair

15

✅ Good

Thursday Boot Company
67

❌ Poor

32

❌ Poor

JustFab
126

❌ Poor

34

❌ Poor

Axel Arigato
101

❌ Poor

36

❌ Poor

Birkenstock - UK
45

✅ Good

14

✅ Good

Vessi
90

❌ Poor

9

✅ Good

Neemans
107

❌ Poor

31

❌ Poor

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 646 237 26.27%
KURU Footwear
16

✅ Good

22

✅ Good

57.89%
Tamara Mellon
10

✅ Good

19

✅ Good

61.29%
Bates Footwear
0

✅ Good

0

✅ Good

-
SKECHERS
83

✅ Good

33

✅ Good

27.97%
Wolf & Shepherd
80

✅ Good

1

✅ Good

1.22%
Indestructible Shoes
0

✅ Good

12

✅ Good

100.0%
Gianvito Rossi
6

✅ Good

0

✅ Good

0.0%
Thesus Outdoors
10

✅ Good

2

✅ Good

14.29%
Taft
58

✅ Good

7

✅ Good

10.77%
Thursday Boot Company
58

✅ Good

8

✅ Good

11.94%
JustFab
100

✅ Good

19

✅ Good

15.08%
Axel Arigato
80

✅ Good

21

✅ Good

20.79%
Birkenstock - UK
17

✅ Good

28

✅ Good

62.22%
Vessi
40

✅ Good

46

✅ Good

51.11%
Neemans
88

✅ Good

19

✅ Good

17.76%

Ads detected over time

Browse previous benchmarks

Footwear - January - 2024

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Footwear - December - 2023

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Footwear - November - 2023

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Footwear - October - 2023

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Footwear - September - 2023

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Footwear - August - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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