The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: KURU Footwear leads the footwear industry in email marketing with a good email score and zero promotions. JustFab follows closely with a good email score but a high promotion percentage. Bates Footwear also performs well in email marketing but should reduce promotions. Brands like Taft and Birkenstock need to improve their email marketing efforts.
Email Deliverability Summary: KURU Footwear excels in email deliverability with a very good spam score and optimized email size. SKECHERS and Wolf & Shepherd also perform well in email deliverability. Brands like Thursday Boot Company and Tamara Mellon need to enhance their email deliverability.
Ads Performance Summary: Vessi leads in advertising within the footwear industry with the highest number of new ads detected and a good unique copy performance. JustFab and Neemans also perform well in advertising. However, brands like KURU Footwear and Bates Footwear have minimal advertising presence.
In summary, KURU Footwear excels in email marketing and deliverability, while Vessi dominates in advertising within the footwear industry. However, some brands like Taft and Thursday Boot Company need to enhance their marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.