The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, JustFab, KURU Footwear, and Tamara Mellon were active in email marketing, with JustFab taking the lead by sending 31 promotional emails. Vessi, Taft, and Thursday Boot Company were the top three brands in terms of new ads created, with Vessi launching 90 new ads, followed by Taft with 59 new ads and Thursday Boot Company with 57 new ads. Thursday Boot Company had the highest number of ad copies with 40 ad copies. Among the three brands, Taft and Thursday Boot Company preferred to use images over videos in their ad strategy. Taft created 51 new images and only 8 new videos, while Thursday Boot Company used 46 new images and 9 new videos. Vessi, on the other hand, created 49 new videos and 38 new images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.