Footwear - June - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Footwear

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Footwear

industry, for the month of

June

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In June, KURU Footwear and JustFab maintained their positions as the leaders in emails, with KURU Footwear sending 40 emails and JustFab sending 34 emails.

When it comes to advertising, Vessi took the top spot with 132 new ads created, closely followed by Axel Arigato with a total of 124 new ads.

In terms of ad media usage, Vessi emphasized videos over images, employing 82 videos and 50 images. On the other hand, Axel Arigato used more images than videos, utilizing 109 images and 15 videos.

Emails sent on average

15.7

Ads published on average

49

Average Spam Score

3.1

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 15.73 57.59%
KURU Footwear
40

✅ Good

61.23%

⚠️ Fair

Tamara Mellon
23

✅ Good

70.0%

✅ Good

Bates Footwear
32

✅ Good

45.81%

❌ Poor

SKECHERS
16

⚠️ Fair

58.75%

⚠️ Fair

Wolf & Shepherd
14

❌ Poor

60.29%

⚠️ Fair

Indestructible Shoes
14

❌ Poor

52.79%

⚠️ Fair

Gianvito Rossi
3

❌ Poor

57.67%

⚠️ Fair

Thesus Outdoors
2

❌ Poor

44.0%

❌ Poor

Taft
13

❌ Poor

62.38%

⚠️ Fair

Thursday Boot Company
2

❌ Poor

60.0%

⚠️ Fair

JustFab
34

✅ Good

55.06%

⚠️ Fair

Axel Arigato
10

❌ Poor

68.2%

✅ Good

Birkenstock - UK
15

⚠️ Fair

53.0%

⚠️ Fair

Vessi
15

⚠️ Fair

53.53%

⚠️ Fair

Neemans
3

❌ Poor

66.33%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -3.09 3,492.84 kb
KURU Footwear
✅ -1.37

❌ Poor

9,306.38 kb

❌ Poor

Tamara Mellon
✅ -2.39

❌ Poor

1,489.29 kb

✅ Good

Bates Footwear
✅ -2.24

❌ Poor

4,680.58 kb

❌ Poor

SKECHERS
✅ -2.64

❌ Poor

617.63 kb

✅ Good

Wolf & Shepherd
✅ -1.52

❌ Poor

1,107.42 kb

✅ Good

Indestructible Shoes
✅ -1.1

❌ Poor

1,670.7 kb

✅ Good

Gianvito Rossi
✅ -3.43

✅ Good

4,592.28 kb

❌ Poor

Thesus Outdoors
✅ -1.25

❌ Poor

4,066.64 kb

❌ Poor

Taft
✅ -3.48

✅ Good

1,848.7 kb

✅ Good

Thursday Boot Company
✅ -4.25

✅ Good

13,181.34 kb

❌ Poor

JustFab
✅ -9.17

✅ Good

2,031.55 kb

✅ Good

Axel Arigato
✅ -3.15

⚠️ Fair

1,136.5 kb

✅ Good

Birkenstock - UK
✅ -3.76

✅ Good

2,386.67 kb

✅ Good

Vessi
✅ -0.22

❌ Poor

1,872.17 kb

✅ Good

Neemans
✅ 0.0

❌ Poor

873.28 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 49.0 22.47
KURU Footwear
31

✅ Good

10

✅ Good

Tamara Mellon
23

✅ Good

7

✅ Good

Bates Footwear
0

✅ Good

-
SKECHERS
54

❌ Poor

18

✅ Good

Wolf & Shepherd
23

✅ Good

5

✅ Good

Indestructible Shoes
23

✅ Good

23

⚠️ Fair

Gianvito Rossi
11

✅ Good

0

✅ Good

Thesus Outdoors
0

✅ Good

-
Taft
65

❌ Poor

2

✅ Good

Thursday Boot Company
57

❌ Poor

31

❌ Poor

JustFab
98

❌ Poor

46

❌ Poor

Axel Arigato
124

❌ Poor

31

❌ Poor

Birkenstock - UK
14

✅ Good

11

✅ Good

Vessi
132

❌ Poor

9

✅ Good

Neemans
80

❌ Poor

26

❌ Poor

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 500 212 28.84%
KURU Footwear
18

✅ Good

5

✅ Good

16.13%
Tamara Mellon
7

✅ Good

12

✅ Good

52.17%
Bates Footwear
0

✅ Good

0

✅ Good

-
SKECHERS
42

✅ Good

12

✅ Good

22.22%
Wolf & Shepherd
19

✅ Good

4

✅ Good

17.39%
Indestructible Shoes
7

✅ Good

16

✅ Good

69.57%
Gianvito Rossi
8

✅ Good

3

✅ Good

27.27%
Thesus Outdoors
0

✅ Good

0

✅ Good

-
Taft
59

✅ Good

6

✅ Good

9.23%
Thursday Boot Company
47

✅ Good

10

✅ Good

17.54%
JustFab
66

✅ Good

25

✅ Good

25.51%
Axel Arigato
109

✅ Good

15

✅ Good

12.1%
Birkenstock - UK
0

✅ Good

14

✅ Good

100.0%
Vessi
50

✅ Good

82

✅ Good

62.12%
Neemans
68

✅ Good

8

✅ Good

10.0%

Ads detected over time

Browse previous benchmarks

Footwear - January - 2024

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Footwear - December - 2023

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Footwear - November - 2023

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Footwear - October - 2023

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Footwear - September - 2023

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Footwear - August - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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