Swimwear - September - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Swimwear

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Swimwear

industry, for the month of

September

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

Email Marketing Summary: Summersalt stands out in the swimwear industry with good email performance and a relatively low promotion percentage. Beach Riot and Andie also perform well in email marketing. However, Monday Swimwear lags behind with poor email performance and a high promotion percentage.

Email Deliverability Summary: Kitty & Vibe excels in email deliverability with a very good spam score and optimized email size. Cupshe and Kenny Flowers also perform well in email deliverability. However, brands like Monday Swimwear and Solid & Striped need to enhance their email optimization.

Ads Performance Summary: Cupshe dominates advertising in the swimwear industry with the highest number of new ads detected and good unique copy performance. Kenny Flowers and Fair Harbor also perform well in advertising. On the other hand, Monday Swimwear and Beach Bunny Swimwear have minimal advertising presence.

In summary, Summersalt leads in email marketing, Kitty & Vibe excels in email deliverability, and Cupshe dominates in advertising within the swimwear industry. Brands like Monday Swimwear need to enhance their overall marketing efforts.

Emails sent on average

11.5

Ads published on average

47

Average Spam Score

2.0

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 11.53 59.55%
Kitty & Vibe
8

❌ Poor

70.5%

✅ Good

Dippin Daisy's
5

❌ Poor

50.4%

❌ Poor

Beach Bunny Swimwear
8

❌ Poor

66.5%

✅ Good

Four Three Seven
3

❌ Poor

58.33%

⚠️ Fair

Andie
15

✅ Good

65.8%

✅ Good

Fair Harbor
17

✅ Good

54.35%

⚠️ Fair

Beach Riot
21

✅ Good

51.19%

❌ Poor

Vitamin A Swim
13

✅ Good

61.23%

⚠️ Fair

Frankies Bikinis
0

❌ Poor

0%

❌ Poor

Left On Friday
14

✅ Good

51.64%

❌ Poor

Solid & Striped
13

✅ Good

54.46%

⚠️ Fair

Monday Swimwear
10

❌ Poor

73.6%

✅ Good

Summersalt
30

✅ Good

65.23%

⚠️ Fair

Kenny Flowers
16

✅ Good

54.56%

⚠️ Fair

Cupshe
0

❌ Poor

0%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.01 4,267.94 kb
Kitty & Vibe
✅ -3.5

✅ Good

3,480.83 kb

✅ Good

Dippin Daisy's
✅ -0.1

❌ Poor

7,451.23 kb

❌ Poor

Beach Bunny Swimwear
✅ -3.69

✅ Good

1,202.45 kb

✅ Good

Four Three Seven
✅ -1.83

⚠️ Fair

4,115.24 kb

⚠️ Fair

Andie
✅ -2.45

✅ Good

1,501.63 kb

✅ Good

Fair Harbor
✅ -1.39

❌ Poor

6,528.64 kb

❌ Poor

Beach Riot
✅ -1.34

❌ Poor

4,855.34 kb

❌ Poor

Vitamin A Swim
✅ -1.41

❌ Poor

2,378.13 kb

✅ Good

Frankies Bikinis
- -
Left On Friday
✅ -1.87

⚠️ Fair

12,319.78 kb

❌ Poor

Solid & Striped
✅ -1.06

❌ Poor

4,087.15 kb

⚠️ Fair

Monday Swimwear
✅ -3.0

✅ Good

784.31 kb

✅ Good

Summersalt
✅ -2.88

✅ Good

1,392.79 kb

✅ Good

Kenny Flowers
✅ -1.36

❌ Poor

6,853.7 kb

❌ Poor

Cupshe
- -

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 47.07 20.27
Kitty & Vibe
30

✅ Good

11

✅ Good

Dippin Daisy's
53

❌ Poor

7

✅ Good

Beach Bunny Swimwear
8

✅ Good

8

✅ Good

Four Three Seven
46

⚠️ Fair

9

✅ Good

Andie
28

✅ Good

3

✅ Good

Fair Harbor
79

❌ Poor

6

✅ Good

Beach Riot
42

✅ Good

11

✅ Good

Vitamin A Swim
8

✅ Good

6

✅ Good

Frankies Bikinis
67

❌ Poor

31

❌ Poor

Left On Friday
45

⚠️ Fair

5

✅ Good

Solid & Striped
21

✅ Good

5

✅ Good

Monday Swimwear
7

✅ Good

0

✅ Good

Summersalt
70

❌ Poor

34

❌ Poor

Kenny Flowers
82

❌ Poor

34

❌ Poor

Cupshe
120

❌ Poor

24

❌ Poor

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 430 263 37.25%
Kitty & Vibe
4

✅ Good

26

✅ Good

86.67%
Dippin Daisy's
47

✅ Good

6

✅ Good

11.32%
Beach Bunny Swimwear
4

✅ Good

2

✅ Good

25.0%
Four Three Seven
31

✅ Good

15

✅ Good

32.61%
Andie
21

✅ Good

7

✅ Good

25.0%
Fair Harbor
32

✅ Good

47

✅ Good

59.49%
Beach Riot
26

✅ Good

16

✅ Good

38.1%
Vitamin A Swim
5

✅ Good

3

✅ Good

37.5%
Frankies Bikinis
52

✅ Good

13

✅ Good

19.4%
Left On Friday
24

✅ Good

21

✅ Good

46.67%
Solid & Striped
11

✅ Good

5

✅ Good

23.81%
Monday Swimwear
6

✅ Good

1

✅ Good

14.29%
Summersalt
32

✅ Good

37

✅ Good

52.86%
Kenny Flowers
50

✅ Good

31

✅ Good

37.8%
Cupshe
85

✅ Good

33

✅ Good

27.5%

Ads detected over time

Browse previous benchmarks

Swimwear - December - 2023

READ MORE

Swimwear - November - 2023

READ MORE

Swimwear - October - 2023

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Swimwear - September - 2023

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Swimwear - August - 2023

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Swimwear - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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