The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
industry, for the month of
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Summersalt stands out in the swimwear industry with good email performance and a relatively low promotion percentage. Beach Riot and Andie also perform well in email marketing. However, Monday Swimwear lags behind with poor email performance and a high promotion percentage.
Email Deliverability Summary: Kitty & Vibe excels in email deliverability with a very good spam score and optimized email size. Cupshe and Kenny Flowers also perform well in email deliverability. However, brands like Monday Swimwear and Solid & Striped need to enhance their email optimization.
Ads Performance Summary: Cupshe dominates advertising in the swimwear industry with the highest number of new ads detected and good unique copy performance. Kenny Flowers and Fair Harbor also perform well in advertising. On the other hand, Monday Swimwear and Beach Bunny Swimwear have minimal advertising presence.
In summary, Summersalt leads in email marketing, Kitty & Vibe excels in email deliverability, and Cupshe dominates in advertising within the swimwear industry. Brands like Monday Swimwear need to enhance their overall marketing efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.