Swimwear - August - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Swimwear

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Swimwear

industry, for the month of

August

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In August, Cupshe stood out both in emails and ads.

For emails, Cupshe sent 27 emails, and Summersalt closely followed with 26 emails.

In terms of advertising, Cupshe led with 91 new ads, while Left On Friday took second place with 77 new ads introduced.

In their advertising approach, both Cupshe and Left On Friday favored images in their new ads this month. Cupshe employed 64 images compared to 27 videos, and Left On Friday used 40 images and 36 videos.


Emails sent on average

16.2

Ads published on average

45

Average Spam Score

2.0

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 16.2 58.67%
Kitty & Vibe
11

❌ Poor

59.36%

⚠️ Fair

Dippin Daisy's
18

✅ Good

60.28%

⚠️ Fair

Beach Bunny Swimwear
13

❌ Poor

63.77%

⚠️ Fair

Four Three Seven
9

❌ Poor

59.56%

⚠️ Fair

Andie
13

❌ Poor

58.15%

⚠️ Fair

Fair Harbor
18

✅ Good

61.5%

⚠️ Fair

Beach Riot
23

✅ Good

53.26%

⚠️ Fair

Vitamin A Swim
22

✅ Good

55.05%

⚠️ Fair

Frankies Bikinis
0

❌ Poor

0%

❌ Poor

Left On Friday
24

✅ Good

54.58%

⚠️ Fair

Solid & Striped
12

❌ Poor

55.17%

⚠️ Fair

Monday Swimwear
8

❌ Poor

71.25%

✅ Good

Summersalt
26

✅ Good

65.46%

✅ Good

Kenny Flowers
18

✅ Good

52.56%

❌ Poor

Cupshe
28

✅ Good

59.46%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.01 4,382.8 kb
Kitty & Vibe
✅ -0.35

❌ Poor

2,889.43 kb

✅ Good

Dippin Daisy's
✅ -2.13

⚠️ Fair

7,242.27 kb

❌ Poor

Beach Bunny Swimwear
✅ -3.38

✅ Good

1,924.72 kb

✅ Good

Four Three Seven
✅ -1.69

❌ Poor

5,267.91 kb

❌ Poor

Andie
✅ -1.48

❌ Poor

2,950.03 kb

✅ Good

Fair Harbor
✅ -2.86

✅ Good

5,595.73 kb

❌ Poor

Beach Riot
✅ -2.11

⚠️ Fair

4,586.76 kb

⚠️ Fair

Vitamin A Swim
✅ -0.45

❌ Poor

3,403.73 kb

✅ Good

Frankies Bikinis
- -
Left On Friday
✅ -2.35

✅ Good

11,578.74 kb

❌ Poor

Solid & Striped
✅ -1.24

❌ Poor

3,759.58 kb

✅ Good

Monday Swimwear
✅ -3.54

✅ Good

1,128.51 kb

✅ Good

Summersalt
✅ -2.41

✅ Good

1,344.63 kb

✅ Good

Kenny Flowers
✅ -1.98

⚠️ Fair

5,755.92 kb

❌ Poor

Cupshe
✅ -2.17

⚠️ Fair

1,442.58 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 44.73 22.0
Kitty & Vibe
20

✅ Good

11

✅ Good

Dippin Daisy's
63

❌ Poor

10

✅ Good

Beach Bunny Swimwear
2

✅ Good

2

✅ Good

Four Three Seven
17

✅ Good

12

✅ Good

Andie
61

❌ Poor

7

✅ Good

Fair Harbor
53

❌ Poor

7

✅ Good

Beach Riot
41

⚠️ Fair

16

✅ Good

Vitamin A Swim
28

✅ Good

5

✅ Good

Frankies Bikinis
49

⚠️ Fair

26

❌ Poor

Left On Friday
77

❌ Poor

10

✅ Good

Solid & Striped
44

⚠️ Fair

8

✅ Good

Monday Swimwear
12

✅ Good

1

✅ Good

Summersalt
70

❌ Poor

52

❌ Poor

Kenny Flowers
43

⚠️ Fair

31

❌ Poor

Cupshe
91

❌ Poor

27

❌ Poor

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 402 249 37.11%
Kitty & Vibe
14

✅ Good

4

✅ Good

20.0%
Dippin Daisy's
58

✅ Good

4

✅ Good

6.35%
Beach Bunny Swimwear
1

✅ Good

1

✅ Good

50.0%
Four Three Seven
6

✅ Good

11

✅ Good

64.71%
Andie
34

✅ Good

27

✅ Good

44.26%
Fair Harbor
21

✅ Good

28

✅ Good

52.83%
Beach Riot
25

✅ Good

16

✅ Good

39.02%
Vitamin A Swim
17

✅ Good

11

✅ Good

39.29%
Frankies Bikinis
46

✅ Good

3

✅ Good

6.12%
Left On Friday
40

✅ Good

36

✅ Good

46.75%
Solid & Striped
24

✅ Good

9

✅ Good

20.45%
Monday Swimwear
11

✅ Good

1

✅ Good

8.33%
Summersalt
38

✅ Good

31

✅ Good

44.29%
Kenny Flowers
3

✅ Good

40

✅ Good

93.02%
Cupshe
64

✅ Good

27

✅ Good

29.67%

Ads detected over time

Browse previous benchmarks

Swimwear - December - 2023

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Swimwear - November - 2023

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Swimwear - October - 2023

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Swimwear - September - 2023

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Swimwear - August - 2023

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Swimwear - July - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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