The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Standard Dose leads in email marketing with the highest number of emails sent, although they have room to improve their email scoring. The Good Patch and beam also perform well in email marketing. Proper and Not Pot need to enhance their email strategies.
Email Deliverability Summary: Proper excels in email deliverability with a very good spam score and small email size. The Honey Pot Company and FAB CBD also perform well. Recess and Feals need to work on their email deliverability.
Ads Performance Summary: Feals leads in advertising with the most new ads and a good variety of unique copies. beam and The Good Patch also excel in ads. Brands like Highline Wellness and Not Pot lag in ad performance.
Social Ads Diversity Summary: Recess stands out in social ad diversity with a high proportion of videos. The Honey Pot Company and beam also perform well in this aspect. Brands like House Plant and Highline Wellness need to diversify their social ads with more videos.
In summary, Standard Dose is the leader in email marketing, while Proper excels in email deliverability and Feals leads in ads performance. Recess stands out in social ad diversity. Brands like Not Pot and Highline Wellness need to improve their email and ad strategies to compete effectively in the Cannabis industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
