The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Recess stands out in the Cannabis industry for email marketing, excelling in both the number of emails sent and email scoring. Foria and The Good Patch also perform well, maintaining a good balance between the quantity of emails and their quality. Feals demonstrates high email scoring but needs improvement in promotions. House Plant, Trip, and FAB CBD face challenges with poor email scoring and promotions and should focus on enhancing both aspects. Notably, several brands like Proper, Sandland Sleep, and beam need substantial improvements across all email marketing metrics.
Email Deliverability Summary: Recess continues to lead in email deliverability with a low spam score and optimal email size. The Honey Pot Company, beam, Feals, and Highline Wellness show potential in deliverability but require improvements in either spam score or email size. House Plant, Trip, and Proper face challenges and need substantial enhancements in both spam score and email size. Not Pot requires improvement in email size for better deliverability.
Ads Performance Summary: The Honey Pot Company emerges as a leader in ads performance within the Cannabis industry, demonstrating a high number of new ads, good ad velocity, and diverse copies. The Good Patch and FAB CBD also perform well in ads, showcasing variety and good velocity. Recess, Foria, and beam show potential but need improvements in ad velocity and diversity. House Plant, Feals, and Not Pot face challenges and require enhancements across ad velocity and diversity metrics.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
