The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cannabis
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: During November, the Cannabis Gear industry has seen an uptick in email activity. Leading this surge is House Plant, with an impressive average of 18 emails sent, showcasing good performance in email scoring. Following closely, Recess, Proper, and Feals are also in the forefront, demonstrating good email practices. However, Standard Dose appears to be trailing, having sent no emails during this period.
Email Deliverability Insights: In terms of email deliverability, House Plant shines again with a remarkable reduction in spam score, ensuring that their content reaches inboxes effectively. Recess follows suit, showcasing a good balance in email size and deliverability. However, The Honey Pot Company, despite a slight improvement in spam score, still faces challenges, possibly due to larger email sizes.
Ads Performance: The Cannabis industry is heating up in the advertising arena. Beam takes the lead, with a prolific average of 67 new ads detected, exhibiting a diverse range of content. Notably, Proper and Foria stand out with a mix of fair and good performances in ad creativity and volume. On the contrary, Highline Wellness appears to lag, having presented no new ads during this period.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
