The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Hungryroot dominates the food and meals industry in email marketing, both in volume and quality, closely followed by Daily Harvest. Allplants also performs well, although improvements are needed in reducing promotional content. Lagging behind are Green Chef and Purple Carrot, facing challenges in both email volume and scoring.
Email Deliverability Summary: Home Chef excels in email deliverability, showcasing optimized email sizes and excellent spam scores. Thistle and Blue Apron follow suit, maintaining strong deliverability. Brands like Daily Harvest and Sunbasket need to refine their strategies, facing challenges in both spam scores and email size.
Ads Performance Summary: Thistle leads in advertising, consistently publishing a high number of ads with diverse content. Wegmans and Daily Harvest also perform well in this area. On the flip side, brands like Sunbasket and Purple Carrot need a significant boost in their advertising efforts to stay competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
