The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Food & Meals
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Green Chef leads the email marketing arena with 14 emails sent, showcasing both quantity and quality, with good email scoring and a high promotion ratio. Allplants closely follows with 13 emails sent, demonstrating good email performance despite a fair email scoring, signaling potential for content improvement. Blue Apron secures a notable position with 13 emails sent, displaying good email performance with a fair email scoring and a balanced promotion ratio.
Email Deliverability and Spam Scores: Blue Apron displays remarkable email deliverability with a significantly positive spam score, indicating effective inbox placement despite moderate email size. Daily Harvest exhibits satisfactory email deliverability with a positive spam score, despite room for improvement in managing email size. Purple Carrot shows mixed results with no available spam score, hinting at potential challenges in email deliverability management.
Advertising Impact and Diversity: Hello Fresh stands out in advertising impact and diversity with 247 impactful ads, emphasizing both volume and variety in content, highlighting its robust market presence in the food & meals brands industry. Home Chef closely follows with 90 impactful ads, demonstrating a diverse range of ad content and effective engagement strategies. Blue Apron maintains a strong advertising presence with 67 impactful ads, showcasing a variety of unique copies despite a fair proportion of video content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
