The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Supplements
industry, for the month of
March
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During February 2023, Inno Supps and Standard Dose emerged as the supplement brands with the highest number of emails sent, totaling 29. Meanwhile, Cuure led the way in terms of new ad launches with 53, followed closely by Beam with 46, Dose with 30, Care/of with 29 and The Nue Co featured prominently with 27 ad launches. Interestingly, all these five brands heavily utilized video in their new ads this month, with Dose leading the way with 48 new videos, while The Nue Co had the lowest number at 15. Moreover, each of these brands had video proportions exceeding 37% in their new ads launched.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
