The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Luxury
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Gucci stands out as the top performer in email marketing, with a remarkable 69.07% performance and 14 well-structured emails. Louis Vuitton follows closely, demonstrating a solid 56.71% performance with 17 carefully crafted emails. Chanel, Fendi, and Aurate secure their positions with effective email strategies and good performance scores. However, BURBERRY needs refinement in both email volume and promotional content. Hermès and La Mer lag behind, requiring urgent adjustments to improve their email marketing impact.
Email Deliverability Insights: Gucci leads in email deliverability, boasting a substantial reduction in spam scores and maintaining moderate email sizes. Dior follows suit, showcasing excellent deliverability with a significant reduction in spam scores. Brands like Valentino, Moncler, and BURBERRY maintain reasonable spam scores and email sizes, contributing to effective deliverability. However, brands like La Mer and Louis Vuitton struggle with higher spam scores, necessitating immediate attention for enhancement.
Ads Performance: Dior emerges as a leader in advertising with 190 impactful ads and a diverse range of 36 unique copies. Fendi and Prada maintain strong advertising strategies, combining substantial ad volumes with engaging content. BURBERRY demonstrates effective advertising, emphasizing diversity in both volume and content. Versace struggles with both volume and content diversity, requiring strategic adjustments for competitive advertising.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
