The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Kitchen
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of June, Traeger Grills maintained its position as the leader in email communications, sending a total of 29 emails. However, Coolina USA emerged as a strong contender, securing the second position with 23 emails.
Shifting our attention to advertising, Our Place claimed the top spot with 123 new ads created. Sur La Table closely followed in the second position with 117 new ads, boasting the highest number of ad copies (51). Notably, Sur La Table focused on incorporating images in their ads, while Our Place opted for a greater emphasis on videos. Sur La Table utilized 84 images and 33 videos in their ads, whereas Our Place utilized 95 videos and 28 images to captivate their audience.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
