The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Haircare
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In May, Color Wow and Crown Affair maintain their leadership positions in emails, with a total of 32 emails each.
Turning our attention to advertising, Luvme Hair and Prose dominate the scene, creating a staggering 90 new ads each. Notably, Luvme Hair showcases their creativity with the highest number of ad copies with a total of 88 unique ad copies used.
In terms of ad strategy, both Luvme Hair and Prose prioritize videos to engage their audience. Luvme Hair used 70 videos alongside 20 images. Similarly, Prose utilizes 87 videos alongside only 3 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
