The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Baby & Kids
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Tubby Todd emerges as the leader in email marketing performance, showcasing strong engagement with 25 emails sent, coupled with a good email scoring and a balanced percentage of promotions, reflecting effective communication strategies. Ezpz follows closely with 13 emails sent, exhibiting good email scoring, although with a fair percentage of promotions, suggesting potential optimization in promotional strategies. Oobi demonstrates notable email marketing performance with 11 emails sent, albeit with a relatively low email scoring and a significant percentage of promotions, indicating areas for improvement in engagement and promotional strategies.
Email Deliverability and Spam Scores: Tubby Todd maintains robust email deliverability with a good spam score and email size performance, indicating effective content optimization and inbox placement strategies. Ezpz showcases commendable email deliverability with a good spam score and email size performance, reflecting efficient content optimization and management practices. Bambi Baby demonstrates mixed results in email deliverability, with a good spam score but fair email size performance, suggesting potential challenges in content optimization and management practices.
Advertising Impact and Diversity: Little Spoon leads in advertising impact and diversity, with 83 impactful ads demonstrating both volume and variety in content, highlighting its strong market presence in the baby & kids brands industry. Happiest Baby closely follows with 72 impactful ads, showcasing a robust advertising presence and engagement diversity, effectively positioning itself in the competitive market. Tubby Todd maintains a solid advertising impact with 56 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
