Beverages - May - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Beverages

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Beverages

industry, for the month of

May

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In the realm of emails, Javy Coffee once again emerges as the industry leader in May, delivering a total of 19 emails. Following closely behind are Magic Mind and Athletic Brewing Co., both sent 15 emails each.

When it comes to advertising, Aarke takes the lead, showcasing their brand through 59 new ads. Javy Coffee follows closely behind with 57 new ads.

In terms of advertising strategy, both Aarke and Javy Coffee exhibit a preference for images. Aarke presents their brand with 37 images alongside 21 videos. Similarly, Javy Coffee used 30 images alongside 27 videos.

Emails sent on average

7.7

Ads published on average

18

Average Spam Score

1.5

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 7.67 59.8%
Grind
11

✅ Good

53.45%

❌ Poor

Nuun
1

❌ Poor

41.0%

❌ Poor

Cure
10

✅ Good

55.6%

⚠️ Fair

Good Mylk
0

❌ Poor

0%

❌ Poor

Caleno Drinks
3

❌ Poor

46.67%

❌ Poor

Athletic Brewing Co.
15

✅ Good

50.93%

❌ Poor

JUST Water
9

✅ Good

66.0%

✅ Good

MatchaBar
0

❌ Poor

0%

❌ Poor

Magic Mind
15

✅ Good

59.27%

⚠️ Fair

Olipop
5

❌ Poor

56.2%

⚠️ Fair

Aarke
6

❌ Poor

75.0%

✅ Good

Javy Coffee
19

✅ Good

61.84%

⚠️ Fair

Health-Ade
10

✅ Good

75.6%

✅ Good

Drink Prime
2

❌ Poor

53.0%

❌ Poor

Better Booch
9

✅ Good

59.67%

⚠️ Fair

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -1.51 2,270.02 kb
Grind
✅ -2.24

✅ Good

3,920.29 kb

❌ Poor

Nuun
🟧 1.0

❌ Poor

1,489.52 kb

✅ Good

Cure
✅ -2.26

✅ Good

2,520.32 kb

❌ Poor

Good Mylk
- -
Caleno Drinks
✅ -3.43

✅ Good

3,477.69 kb

❌ Poor

Athletic Brewing Co.
✅ -2.78

✅ Good

4,265.48 kb

❌ Poor

JUST Water
✅ -1.63

⚠️ Fair

1,755.5 kb

✅ Good

MatchaBar
- -
Magic Mind
✅ -0.35

❌ Poor

921.08 kb

✅ Good

Olipop
✅ -0.9

❌ Poor

1,853.87 kb

✅ Good

Aarke
✅ -1.7

✅ Good

667.61 kb

✅ Good

Javy Coffee
✅ -0.36

❌ Poor

1,240.47 kb

✅ Good

Health-Ade
✅ -2.83

✅ Good

1,921.23 kb

✅ Good

Drink Prime
🟧 1.1

❌ Poor

1,104.03 kb

✅ Good

Better Booch
✅ -1.27

❌ Poor

3,215.7 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 17.8 9.13
Grind
25

❌ Poor

8

✅ Good

Nuun
0

✅ Good

-
Cure
22

❌ Poor

1

✅ Good

Good Mylk
0

✅ Good

-
Caleno Drinks
10

✅ Good

6

✅ Good

Athletic Brewing Co.
24

❌ Poor

14

❌ Poor

JUST Water
0

✅ Good

-
MatchaBar
0

✅ Good

-
Magic Mind
16

✅ Good

1

✅ Good

Olipop
8

✅ Good

8

✅ Good

Aarke
59

❌ Poor

11

❌ Poor

Javy Coffee
57

❌ Poor

14

❌ Poor

Health-Ade
46

❌ Poor

20

❌ Poor

Drink Prime
0

✅ Good

-
Better Booch
0

✅ Good

-

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 115 149 55.81%
Grind
2

✅ Good

23

✅ Good

92.0%
Nuun
0

✅ Good

0

✅ Good

-
Cure
5

✅ Good

15

✅ Good

68.18%
Good Mylk
0

✅ Good

0

✅ Good

-
Caleno Drinks
2

✅ Good

8

✅ Good

80.0%
Athletic Brewing Co.
20

✅ Good

4

✅ Good

16.67%
JUST Water
0

✅ Good

0

✅ Good

-
MatchaBar
0

✅ Good

0

✅ Good

-
Magic Mind
1

✅ Good

15

✅ Good

93.75%
Olipop
0

✅ Good

8

✅ Good

100.0%
Aarke
37

✅ Good

21

✅ Good

35.59%
Javy Coffee
30

✅ Good

27

✅ Good

47.37%
Health-Ade
18

✅ Good

28

✅ Good

60.87%
Drink Prime
0

✅ Good

0

✅ Good

-
Better Booch
0

✅ Good

0

✅ Good

-

Ads detected over time

Browse previous benchmarks

Beverages - March - 2024

READ MORE

Beverages - February - 2024

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Beverages - January - 2024

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Beverages - December - 2023

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Beverages - November - 2023

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Beverages - October - 2023

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Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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